More than ever, people are turning to social media as a way to stay connected as we practice safe social distancing during the COVID-19 pandemic.
Best Practices
Posting a video to social media often means doing three edits for different social media platforms: horizontal, square and vertical. But, a new tool on Premiere Pro does all the work for you.
If your university president, dean, or anyone in leadership is interested in starting a Twitter or Instagram account, here are some tips, based on our own rockstar, President McConnell.
Take a look at our Social Media analytics toolbox that helps guide our strategy.
If you’re looking for a simple way to create cost-effective, engaging Instagram Stories in a short amount of time, look no further than Adobe Spark Post.
An unexpected perk of working in higher education social media is the HESM community.
Understanding Source, Medium and UTMs in Google Analytics.
Understanding some of the terms that you are likely to see in most Google Analytics reports.
First impressions mean everything – especially when it comes to your Instagram feed. Developing a consistent theme can deliver so much value for your brand, whether you’re wanting to increase followers, engagement or set yourself apart from competitors, you can do so by being intentional with your feed.
These new social media tools and features will help free up time and (potentially) money in your budget.
People interact with the content they love. Here’s how to identify and leverage your all-stars for all current and potential fans.
Research, travel tips, alumni engagement and more. All in Washington, D.C.
Here’s how and why your institution should be on LinkedIn.
Some of the things to keep in mind during a website migration.
Photography In Harsh Lighting Taking photos during the middle of the day outside is a difficult setting to shoot in. It is difficult to work with shadows and exposures when shooting anytime between 10 a.m. and 3 p.m. The way I have learned to create the best quality photographs during these times has been through […]
Strategic planning season is here. This time of year provides great opportunity to set yourself and your brand up for success – with the right mindset and tools.
Tips on how to use tags on YouTube to make your content more discoverable.
YouTube’s algorithm is moving toward creating a level playing field for all content creators.