CSU is a place to be proud of. How do we use color and its power to amplify CSU in our visual storytelling strategy?
Strategy
As universities look at new ways to reach Gen Z, TikTok is proving it needs to be part of the discussion.
Academic majors drive online college searches and are critical to higher ed marketing strategy.
Facebook's Distribution Score is a metric that analyzes your organic post performance.
We’re looking for an outgoing and highly creative student who enjoys making TikTok videos.
Researchers name three important factors that influence Facebook users’ motivations to share content.
Using search operators can help save you time by displaying precise search results.
I'm the new Senior Social and Digital Media Specialist for CSU Social. It's nice to meet you.
Google Search Console is an excellent tool for optimizing your webpages to address search queries that are not bringing the clicks.
Take a look at our Social Media analytics toolbox that helps guide our strategy.
Here’s five projects that stand out as fond memories during my time with CSU Social.
New Job…Sorta Starting in January I will be transitioning out of working for CSU Social and moving into fully working for CVMBS Communications. I have been doing social media for the College of Veterinary Medicine and Biomedical Sciences and the CSU Veterinary Teaching Hospital for the whole time I have had this internship, however, I […]
Something wild — in a good way — is happening with our new YouTube series called A Ram’s Life, and I don’t understand what’s driving the surge. This blog entry is all about trying to discover the answers to the questions I now have.
There’s more to mascots than meets the eye. Here is how we strategically used CAM the Ram to share safety information.
We’ve got three excellent student vloggers who roam around Fort Collins, camera in tow, and document life as a student here. To get a taste for each of their CSU experiences, head over to A Ram’s Life on YouTube and be sure to subscribe. But first, check out the Q&A below for a basic introduction into the worlds of Ryan, Grace, and Jamie.
First impressions mean everything – especially when it comes to your Instagram feed. Developing a consistent theme can deliver so much value for your brand, whether you’re wanting to increase followers, engagement or set yourself apart from competitors, you can do so by being intentional with your feed.
Social media video storytelling can be used to invite, feature, inspire, explain, announce, entertain, show… and the list goes on and on.
Here’s a look at the content driving the most engagement for 5 universities demonstrating excellent social media strategies.