Student content creators, brand differentiation and more.
Strategy
Solutions-driven storytelling that stimulates hope and self-confidence can increase motivation to act on climate change.
The emergence of new platforms and evolution of older channels has led us to adjust our content strategy.
Here are 6 things that you can implement to kick-start your SEO strategy.
Learn how the latest updates to Google's search algorithm can impact your content.
Looking for content ideas? Here are some tips for finding topics for your higher education YouTube channel.
Learn about TikTok's algorithm and content strategy tips to make your videos shine.
From audio to transitions to color grading and more, here are a few tips on creating a Reel your followers will engage with.
We officially launched CSU's TikTok in February. Get to know the TikTok team.
Instagram recently introduced Collabs, Remix, stickers and more.
CSU is a place to be proud of. How do we use color and its power to amplify CSU in our visual storytelling strategy?
As universities look at new ways to reach Gen Z, TikTok is proving it needs to be part of the discussion.
Academic majors drive online college searches and are critical to higher ed marketing strategy.
Facebook's Distribution Score is a metric that analyzes your organic post performance.
Researchers name three important factors that influence Facebook users’ motivations to share content.
Using search operators can help save you time by displaying precise search results.
I'm the new Senior Social and Digital Media Specialist for CSU Social. It's nice to meet you.
Google Search Console is an excellent tool for optimizing your webpages to address search queries that are not bringing the clicks.