Analysis of social media content posted to CSU's Instagram and Facebook channels in 2024.
Strategy
Building connections, sharing stories and fueling Ramily pride—here’s how CSU Social is elevating engagement with insights from the 2024 Social Media Summit.
Here are five low-effort SEO things to implement for quick gains.
Discover key elements that make a story video-worthy.
Shift in user search behavior, especially in younger audiences, is leading brands to focus on SEO for social media.
New(ish) social media platforms that are gaining traction and could be relevant for universities to explore.
Learn about Audiences in GA, a feature to segment your web audience, and use it for comparing user behavior or for ad targeting.
Take a look at what items I carry in my camera bag and why you may want to consider adding them to your digital creator toolkit.
Unlock the potential of influencer marketing in higher education with insightful strategies from Sprout Social.
With a TikTok ban in the U.S. looming, here's a look at a few challenges and opportunities social media managers in higher education could face.
Finding and creating engagement reports that help you understand how (and what) viewers consume on your website.
Meta's tightening the reins on political content. What does this mean for CSU's Year Of Democracy?
Learn a few ways you can bring in generative AI tool ChatGPT to assist with your SEO efforts.
Units and departments have a tough decision to make: Start new accounts or use existing ones. Explore the pros and cons of two contrasting strategies.
Vertical, short-form video is king, but your video strategy should incorporate both long- and short-form video. Here's how.
Our top social media learnings from 2023 to help guide you in the new year.
A look at the top metrics and dimensions, and where to find them in Google Analytics.
Switching up our perspective on YouTube playlists to serve as distinct, vibrant rooms within a beloved home.