Why you might want to stop thinking about chasing big accounts to partner with and start building nano-influencer relationships now.
Strategy
Learn how breaking video content into swipeable carousel segments, "Video Swipies," drives higher engagement and better algorithm reach on Instagram.
CSU’s sticker drops with President Amy Parsons show how strategic joy and accessibility can strengthen connection, campus culture and authentic leadership presence.
Reddit rewards usefulness more than polish. Here are field-tested lessons and practical takeaways on how to show up, earn trust and expand your reach.
AI Overviews cite your content and keep the user on their platform. Traffic is falling while visibility rises. This is the SEO/GEO paradox.
Tips to sharing the cool (sometimes unseeable) science in your organization.
Tagging on social media isn't just strategy—it's relationship building. Learn how small acts of recognition create compound effects.
What happens when a BookTok creator steps behind the scenes of a university brand? A crash course in strategy, structure and creative discipline.
Across social platforms, micro communities are redefining what it means to belong in a digital space.
How preparation shapes stronger visual storytelling from the start
Learn simple social media tactics to promote your podcast, increase engagement, and drive downloads with effective strategies that work.
Key campus moments and observances to carry us through semester’s end.
Likes are just one metric. We're also focusing on winning the brain (Value) and the heart (Vibe) to earn the Saves and Shares that build community.
Learn how higher ed institutions can optimize content for AI search by using clarity, structured data and entity-driven strategy to improve visibility.
Inside the 2025 Rival IQ rankings: The Top 10, insights and higher education social trends.
It starts with a Reel. It ends with a Ram.
AI can accelerate your creative workflow, but it can’t tell your story for you. Here’s where the machines shine, and where only a human can bring the heart.
From cap tosses to timelapses, here's how CSU Social covered the first University-wide Commencement at Canvas Stadium.