What to consider before paying to play on Facebook, and how to determine if it’s right for your organization.
Research. Are we excited yet?
Trying to get a broad social media community made up mostly of 18-22-year-old students excited about a list of highly complex scientific words can be…a challenge?
In my first Pinterest blog, I shared Colorado State’s rationale for reaching our fans on Pinterest. Let’s talk about what makes a great content strategy. What’s the goal? We developed our content strategy for Pinterest over a few years; it’s really still developing. As a result, the overall goal changes as time goes on. Initially, my […]
A picture says a thousand words. We’ve all heard that saying before – because it’s true. But if a photo says a thousand words, a video says a million. Attention spans are shrinking. The demand for engaging content is growing. We’ve got to get creative. Sounds like a job for Vine – Twitter’s inherently sharable, 6-second looping […]
Believe it or not, there was a day when capturing a moment in time was not as easy as reaching into your pocket and pulling out your smartphone. Gone are the days of waiting for a roll of film to be developed hoping that the pictures would turn out—with proper exposure and no blinks. Recent […]