Best Practices

How To: Create A Facebook Live Poll Video

Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing out drive people to watch and interact with live content. But there’s another trend floating around that uses Facebook’s Live video platform in a different yet equally effective manner: Voting polls. I typically see brands […]

The Power of Typography

Typography is composing fonts and typefaces in a meaningful way. Its power often goes unnoticed, despite its influence on everyone. Different moods, eras, regions and attitudes can be expressed simply from a type choice. A font or typeface can be playful, serious, classic or fresh. When learning about how to pair type, combing serif and san […]