Best Practices

Taking Care of Your Social Media Community

Until yesterday, I was planning to blog about a video I produced that shares the story of one insanely talented veterinarian, Dr. Matt Johnston, who performed surgery on a 17-foot python. Never did I think I would ever feel empathy for a snake. But, I’ve never silently cheered so intensely for a slithery reptile three times […]

Using Pinterest for Higher Education Outreach and Engagement

Ben Silberman grew up in Iowa spending free time collecting bugs. Evan Sharp was an architect. Paul Sciarra played in a country-western band. Joining forces in 2010, these three men who have studied at Yale, the University of Chicago and Columbia founded Pinterest, which has quickly risen to become the third most popular social network […]