The Big Stink: How Colorado State University Made a Flower Go Viral

In early summer 2024, Colorado State University (CSU) embarked on a once-in-a-decade storytelling opportunity when its rare corpse flower, “Cosmo,” bloomed for the first time after eight years of anticipation, emitting a foul odor and living up to its name as the corpse flower. This extraordinary (and intensely smelly) botanical event became the centerpiece of […]