Reach deep inside your brand, rip its heart out, throw it on the table, and examine it from every angle. What, exactly, pumps life into your brand? That's your voice.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Rethinking the social media strategy for news and information.
If you've got a smartphone, then you can do Facebook video.
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
Interactive video allows storytellers to deliver long-form narratives while maintaining audience interest.
It is time to pass the baton along to the next #CSUSocial intern, so I thought I'd pass on some pointers and advice.
Make your Snapchat stories more relevant and relatable to students... by featuring students.
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.