Google Search Console is an excellent tool for optimizing your webpages to address search queries that are not bringing the clicks.
More than ever, people are turning to social media as a way to stay connected as we practice safe social distancing during the COVID-19 pandemic.
Posting a video to social media often means doing three edits for different social media platforms: horizontal, square and vertical. But, a new tool on Premiere Pro does all the work for you.
Three social media trends stand out as having potential for meaningful impact in the higher education communication space.
YouTube is serving more personalized content than ever before. In this blog post we attempt to deconstruct YouTube's algorithm heading into 2020.
If your university president, dean, or anyone in leadership is interested in starting a Twitter or Instagram account, here are some tips, based on our own rockstar, President McConnell.
With the start of a new year, it’s time to reflect on what worked last year and adjust strategy going...
Here's five projects that stand out as fond memories during my time with CSU Social.
Google Search Console helps you monitor, manage, and troubleshoot issues with your website's presence on Google.
It’s been a decade of firsts, growth, successes, viral sensations, tough moments, milestones and more.
Before we ring in the new year (and decade), here are some year-end content ideas for social media, including ideas for finals week, commencement and the holidays.
New Job…Sorta Starting in January I will be transitioning out of working for CSU Social and moving into fully working...
This decade brought the rise and fall (RIP Vine) to many social platforms - here's a look at the evolution of social media over the last 10 years.
Something wild -- in a good way -- is happening with our new YouTube series called A Ram's Life, and I don't understand what's driving the surge. This blog entry is all about trying to discover the answers to the questions I now have.
If you’re looking for a simple way to create cost-effective, engaging Instagram Stories in a short amount of time, look no further than Adobe Spark Post.
An unexpected perk of working in higher education social media is the HESM community.
Learn about the main traffic sources and mediums reported in Google Analytics.
There's more to mascots than meets the eye. Here is how we strategically used CAM the Ram to share safety information.
Understanding some of the terms that you are likely to see in most Google Analytics reports.
We've got three excellent student vloggers who roam around Fort Collins, camera in tow, and document life as a student here. To get a taste for each of their CSU experiences, head over to A Ram's Life on YouTube and be sure to subscribe. But first, check out the Q&A below for a basic introduction into the worlds of Ryan, Grace, and Jamie.