As we step into 2024, the social media ecosystem continues to evolve. In this blog post, we’ll explore the shifts in the digital world, from the rise of TikTok mid-roll ads to the resurgence of Nostalgiacore. Stay ahead of the curve with insights into these trends, ensuring your social media strategy aligns with the changing winds of the social media landscape.
TikTok mid-roll ads
TikTok recently introduced mid-roll ads, setting themselves up for a possible decline in users. Known for their appetite for organic content, TikTok users are expressing understandable annoyance as nearly a third of videos on TikTok are now promoted content or ads, not including the newly implemented mid-roll ads. Keep an eye out for the potential impact on the TikTok community, and perhaps other platforms that may attempt to take TikTok’s place.
Social media and SEO
The line between social media and search engines is blurring, with a significant portion of Gen Z turning to platforms like TikTok and Instagram for search instead of Google. Digital marketers should take note of this shift and start incorporating SEO strategies into their social media efforts. This is a good time to start exploring how keywords and metadata can play a crucial role in increasing the reach of social media messaging.
Monetization of Twitter/X
Twitter/X has been facing challenges with declining ad revenue and usage numbers, which will likely cause them to start implementing additional monetization strategies. At the same time, Threads is being released in more geographical locations. There’s still a chance Threads could overtake Twitter/X as a micro-blogging site. As Twitter/X faces these issues, anticipate the implementation of new monetization avenues and keep an eye on Threads and other platforms that may attempt to take Twitter/X’s place.
Micro-influencers are stepping up to the plate
In the world of influencer marketing, micro-influencers are gaining significant value. Nano-influencers, with 1,000-10,000 followers, generate over twice the engagement of their macro-influencer counterparts. While nano-influencers excel in engagement, macro-influencers maintain a broader reach. Use this info to inform your social media strategy.
Look back to move forward
Nostalgia is taking center stage in 2024 with the emergence of Nostalgiacore—an aesthetic embracing nostalgia and archived history. Dive into the elements capturing people’s nostalgic sentiments, ranging from 80s, 90s, and early 2000s pop culture to treasures like Polly Pocket and burning CDs. Try infusing your content with a dose of nostalgia and see how it can resonate with your audience.
As we navigate the fast-changing social media trends of 2024, the key lies in adaptability and foresight. From the challenges posed by TikTok mid-roll ads to the fusion of social media and SEO, and the resurgence of nostalgia, staying informed ensures your channels remain a relevant and engaging force in this year’s digital landscape. Embrace these trends, tweak your strategies accordingly, and embark on a journey through the world of social media in 2024.