Trends on TikTok are something that come fast and often go away quickly, and you have to jump on them in a timely manner. They consist of music, fashion, opinions, actions and more that can add to a TikTok content strategy. Trends are nothing new for us in 2024, but since they add to social interaction online, they are something that deserve some time and attention.
As we continue into the new year, we can start to see some trends that have already become popular across social media platforms.
Ins and Outs
The first trend takes us back to 2023. It may have started last year, but it did indeed cross over into 2024 with us, and has not stopped in January. This trend is where creators and others on social media post their “ins” and “outs” for 2024. This trend started on TikTok and did eventually show up on Instagram. A lot of the ins consisted of things like exercising, traveling to new places and saying yes more. Some of the outs were not getting enough sleep, worrying too much, procrastinating and not reading. Although this trend started in 2023, I would consider it a new trend, since it really has to do with lifestyle and actions in 2024. However, with this trend we need to keep in mind that it is all based on opinions, and that it changes from creator to creator.
@hannahbry23 2024 is going to be an amazing year for us! ✨ I’m hoping to see a couple of big dreams come true 🤞🏼 I’m manifesting my best year yet 🤍 #2024insandouts #manifesting2024 #2024ismyyear #insandoutslist #insandouts #2024goals #newyear #dreamscometrue #myjourney #newyearreset
Frozen
The next trend has been really popular these last few weeks since temperatures around the country have plummeted and snow has stared to fall more. This trend consists of an audio clip of “Frozen Heart” from the Disney movie Frozen. In the video, students walk to class in the cold weather, or walk to some sort of event, the store, or another outing they have to go to. The trend typically has some sort of text on screen that states, “what it’s like walking to (fill in the activity) in the winter,” or something along those lines. The trend has acted as a fun way to bring everyone together through the cold and show what it’s like walking around outside in the snow, ice and wind. This trend may be one that sticks around a little bit longer since we are in the heart of winter and the cold season.
@jillygreenbean brrrr
“Cha Cha”
Another trend that is very popular right now is the dance to the song “Cha Cha.” Whether or not you know the dance, the song is very popular. It could be good to use on any video to help gain views, likes and followers. That’s the thing about trends: The music or sound attached to the video is the one that typically goes viral. If you can use it on your platform and add it to a piece of content you make, you should. Just because you may not know the dance or have access to the content of the video doesn’t mean you can’t create your own video to go with the sound. That is what I do sometimes when making content for TikTok.
@chelsea.rundstrom taylin’s acc saw it first (dc) @jerseyyjoe #chacha #dance #fyp
GRWM, OOTD and Day in the Life
The last type of content that’s been very popular for the past couple of years and is still being made in 2024 is the Get Ready with Me (GRWM), Outfit of the Day (OOTD) and Day in the Life videos. Technically, by definition these are not trends because they have been used for years and trends typically change or end within a short period of time. However, as someone who is into content creation, I would say that GRWM and OOTD videos are still trendy, even years later. This is likely because many of the most influential creators are still constantly producing these types of videos. They are also a good way to get into making content if you don’t know where to begin.
@alixearle Off to kansas city we go …. ❄️ 🫡 #playoffs #dolphins #grwm #cheifs
Through trends, we get an insight on where the digital culture is and what people are viewing and consuming. As content creators in higher education, trends help us relate to students more. We use them to build the connection between education (college in our instance) and social media. Through trends we get the excitement of something new, along with making it relevant to our audience to bridge the potential gap of pop culture and school.
As we continue more into 2024, new trends will definitely emerge and will add to the social media scene just like the ones I talked about have. Trends are an easy way to jump into content creation. You just have to act quick because they go fast and are constantly changing. If you are curious about how we use trends at CSU, check out CSU’s TikTok account (@coloradostateuniversity) to gain insight to our content creation.