What it takes to grow a mascot's social media accounts.
CSU is a place to be proud of. How do we use color and its power to amplify CSU in our visual storytelling strategy?
Finals are stressful. Planning social content for finals doesn't have to be.
As universities look at new ways to reach Gen Z, TikTok is proving it needs to be part of the discussion.
An optimized brand YouTube channel is the first (and probably the most important) step in your video content marketing efforts.
I'm the new Social and Digital Media Intern for CSU Social. Aloha, it's nice to meet you.
Add a little Ram Pride to your Halloween with these CSU-themed pumpkin carving stencils.
Color has a powerful psychological impact when strategically used in color grading video.
If there's one thing that's certain, it's that social media is ever-changing, and so are the words we use to describe it.
Academic majors drive online college searches and are critical to higher ed marketing strategy.
YouTube can be a powerful means to gain brand awareness with Generation Z.
Facebook's Distribution Score is a metric that analyzes your organic post performance.
Captions, alt text, color contrast and more. Here are 8 tips to make your social media content more accessible.
From tips and tactics, to in-depth how-to guides, here are five blogs from leading social media marketing resources.
A look at the habits of media consumption across generations, and what this means for the future of connecting with audiences.
Results and learnings from our social media ads campaign.
If you're getting in on the Instagram Story action and are looking for a few tips as you begin, let us help!
Researchers name three important factors that influence Facebook users’ motivations to share content.