I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
Energy and emotion are everything.
One of the hardest things to do in life is to walk away.
Responding to negative reviews is sensitive. Here's what we do.
How Colorado State University approaches Snapchat Takeovers
The first photo is like a sketch. The final form is achieved through editing.
Facebook Insights frustrate me. The Insights Overview isn’t accurate or consistent and sometimes doesn’t even work. If analytics are supposed...
CSU was the only collegiate team in the United States to open a new football stadium in 2017. #CSUSocial was right there for the ride.
This is Michael Quinn. He’s the newest #CSUSocial intern, and he’s awesome. We’re lucky to have discovered him, which he...
Reach deep inside your brand, rip its heart out, throw it on the table, and examine it from every angle. What, exactly, pumps life into your brand? That's your voice.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you've got a smartphone, then you can do Facebook video.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Rethinking the social media strategy for news and information.
Interactive video allows storytellers to deliver long-form narratives while maintaining audience interest.
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.