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Finding Your Social Media Voice & Tone

Reach deep inside your brand, rip its heart out, throw it on the table, and examine it from every angle. What, exactly, pumps life into your brand? That's your voice.

Chase Baker
Social and Digital Media Coordinator | Division of External Relations
Visual storyteller & word nerd.

A few of my favorite things: Photoshop, iced coffee, shooting hoops, typography, and the Eastern Plains.

"We harvest only what we plant." - Galatians 6:7

12 Months. 12 Posts. 12 Words or Less.

You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.

Jen Smith
Assistant Director of Social and Digital Media | Division of External Relations
Third-generation Fort Collins native. Former Husker and pro softball player. Loves avocados, flip flops, cowboy boots, ice cream, playing the guitar, traveling, live music, dogs and DIY projects. Hates snakes. That's it – just snakes. Well, snakes and math. Proudest social moment: CSU's post for #LoveWins.

Creating Video for Facebook is Easier Than You Think

If you've got a smartphone, then you can do Facebook video.

Marissa Isgreen
DIGITAL MEDIA SPECIALIST | COLLEGE OF HEALTH AND HUMAN SCIENCES

I love words, videos and pictures. More importantly, I love the stories they tell when they come together. Horse enthusiast, avid Broncos fan, proud Colorado Native.
Favorite Social Media Platform: Twitter...
But I'm also super passionate about the YouTube community.

Mascots on Social Media: Lessons from the Best

If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.

Why We Launched CSU News on Facebook

Rethinking the social media strategy for news and information.

Doubling User Retention With Interactive Video

Interactive video allows storytellers to deliver long-form narratives while maintaining audience interest.

Graduation Creative Collection That Helped #CSUSocial Reach 6.5M on Facebook

A complete list of graduation assets #CSUSocial created for Spring Commencement 2017

Kevin’s Walk: By The Numbers

Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.

Why It’s Not a Surprise We Made a Video Surprising Students with Puppies

Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.

Snapchat Pro Tip: Let Students Tell Your Story

Make your Snapchat stories more relevant and relatable to students... by featuring students.

Jen Smith
Assistant Director of Social and Digital Media | Division of External Relations
Third-generation Fort Collins native. Former Husker and pro softball player. Loves avocados, flip flops, cowboy boots, ice cream, playing the guitar, traveling, live music, dogs and DIY projects. Hates snakes. That's it – just snakes. Well, snakes and math. Proudest social moment: CSU's post for #LoveWins.

Social Analytics: The Cost Of Darkness

Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.

5 Ways to Build a Snapchat GeoFilter Strategy

Get your College or University in the Snapchat GeoFilter game. Here's how.

How To: Create A Facebook Live Poll Video

Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...

FOMO & Dopamine: Why Facebook Live Is Thriving

We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.

20 Social Media Terms You Should Prolly Know

Let's get you talking like a social media Ninja.

Jen Smith
Assistant Director of Social and Digital Media | Division of External Relations
Third-generation Fort Collins native. Former Husker and pro softball player. Loves avocados, flip flops, cowboy boots, ice cream, playing the guitar, traveling, live music, dogs and DIY projects. Hates snakes. That's it – just snakes. Well, snakes and math. Proudest social moment: CSU's post for #LoveWins.

New Year’s Resolutions for the Inert Introvert

Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.

#CSUSocial Intern Life: A Resolution to Dive Deeper

For my New Year’s Social Resolution, I want to dive deeper into the world of social media data analytics. Social...

Quote

“A ship in harbor is safe — but that is not what ships are built for.”

John A. Shedd
Chase Baker
Social and Digital Media Coordinator | Division of External Relations
Visual storyteller & word nerd.

A few of my favorite things: Photoshop, iced coffee, shooting hoops, typography, and the Eastern Plains.

"We harvest only what we plant." - Galatians 6:7

The Art of Sharing Meaningfully

To listen deeply, share meaningfully, and build community. That's our mission.