For many prospective students, their final college decision is based on one major factor — which institution made them feel most at home.
As we look back at 2018, let's examine the Top 5 posts for three major platforms (Facebook, Twitter, & Instagram) and consider ways in which this data might affect our 2019 content strategy.
After a few days of networking and soaking up as much information as possible at AMA Higher Ed 2018, I left Orlando and came back to Fort Collins with five key takeaways.
Since the blog began, our social strategy has changed and, therefore, so must our blog design in order to reflect those changes.
Instagram users more often turn to Stories than Feed in two scenarios: for in-the-moment content and for unfiltered, authentic content.
Nobody cares about your content. That's the harsh truth we must come to accept as modern content creators.
When distrust is coupled with such high usage of social media from people across a broad spectrum of ages, one thing is certain regarding the relationship between social media creators and consumers: It's complicated.
We thought we were using Facebook as a product for connecting and building communities. In reality, the product has always been us.
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
Dear Snapchat, New year, same old you. I've come to the realization that some things will never change, and -- to be honest -- I've been spending a lot more time with someone else recently. It's Instagram.
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.