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"Senator, we run ads."

Mark Zuckerberg

When we use a network, the most important asset we get is access to one another.

Clay Shirky

Do what you love, and do it well - that's much more meaningful than any metric.

Kevin Systrom

Experience is simply the name we give our mistakes.

Oscar Wilde

Kevin’s Walk: By The Numbers

Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.