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Kevin’s Walk: By The Numbers

Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.

FOMO & Dopamine: Why Facebook Live Is Thriving

We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.

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Either write something worth reading or do something worth writing.

Benjamin Franklin

New Year’s Resolutions for the Inert Introvert

Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.

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“A ship in harbor is safe — but that is not what ships are built for.”

John A. Shedd
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“Nothing of me is original. I am the combined effort of everyone I've ever known.”

Chuck Palahniuk

Empathy & Authenticity: Reaching The Millennial Generation Through Social Media

To reach the millennial generation, we  —  as content creators  —  must embrace the inward/outward juxtaposition of empathy and authenticity.