Strategy

Taking Care of Your Social Media Community

Until yesterday, I was planning to blog about a video I produced that shares the story of one insanely talented veterinarian, Dr. Matt Johnston, who performed surgery on a 17-foot python. Never did I think I would ever feel empathy for a snake. But, I’ve never silently cheered so intensely for a slithery reptile three times […]

Facebook’s Big Changes

Facebook announced that it would dramatically cut back the influence of brand and publisher pages within the News Feed. Here’s why I am not in a complete freak out zone.