Strategy

Kevin’s Walk: By The Numbers

Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin’s Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.

How To: Create A Facebook Live Poll Video

Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing out drive people to watch and interact with live content. But there’s another trend floating around that uses Facebook’s Live video platform in a different yet equally effective manner: Voting polls. I typically see brands […]

The Power of Typography

Typography is composing fonts and typefaces in a meaningful way. Its power often goes unnoticed, despite its influence on everyone. Different moods, eras, regions and attitudes can be expressed simply from a type choice. A font or typeface can be playful, serious, classic or fresh. When learning about how to pair type, combing serif and san […]

FOMO & Dopamine: Why Facebook Live Is Thriving

We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.

#CSUSocial Intern Life: A Resolution to Dive Deeper

For my New Year’s Social Resolution, I want to dive deeper into the world of social media data analytics. Social media data analytics are an integral part of any successful social media campaign. It reveals to creators and managers what works and what doesn’t. Social media analytics also reveal trends, such as the best time […]

7 Social Media Job Interview Questions

Until recently, I’d only ever been on one side of the social media job interview: the hot seat. The toe-tapping, anxious side. But the other day I had an opportunity to join the other side, and I gained a newfound appreciation for social media by analyzing its nature from the opposite end of the spectrum. […]