No, you’re not imagining it. Instagram engagement is down across the board. Here’s what the data says, and what social teams can do about it.
Why you might want to stop thinking about chasing big accounts to partner with and start building nano-influencer relationships now.
Learn how breaking video content into swipeable carousel segments, "Video Swipies," drives higher engagement and better algorithm reach on Instagram.
Tips to sharing the cool (sometimes unseeable) science in your organization.
Likes are just one metric. We're also focusing on winning the brain (Value) and the heart (Vibe) to earn the Saves and Shares that build community.
Inside the 2025 Rival IQ rankings: The Top 10, insights and higher education social trends.
Private engagement is on the rise and it’s reshaping the way we think about content, community, and success.
The art of hopping on a trend.
Designing Instagram Stories that feel like CSU.
From cap tosses to timelapses, here's how CSU Social covered the first University-wide Commencement at Canvas Stadium.
Analysis of social media content posted to CSU's Instagram and Facebook channels in 2024.
New(ish) social media platforms that are gaining traction and could be relevant for universities to explore.
Advice to leave with you.
Here are 23 tips to consider when creating your next vertical video.
Meta's tightening the reins on political content. What does this mean for CSU's Year Of Democracy?
Start the year off with some good TikTok trends.
Threads seemed to be an overnight success, but with recent user drop-off, will it live up to the hype?
Here's a rundown of our content strategy for Spring 2023 Commencement at Colorado State University.