CSU was the only collegiate team in the United States to open a new football stadium in 2017. #CSUSocial was right there for the ride.
Strategy
This is Michael Quinn. He’s the newest #CSUSocial intern, and he’s awesome. We’re lucky to have discovered him, which he talks about in his blog post for this month. He’s a talented photographer and a student of mechanical engineering, but we’re learning that he’s so much more. I sat down with Michael and got to […]
Reach deep inside your brand, rip its heart out, throw it on the table, and examine it from every angle. What, exactly, pumps life into your brand? That’s your voice.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you’ve got a smartphone, then you can do Facebook video.
If you’re looking for content inspiration and strategy direction for your mascot’s social media accounts, here are some lessons I learned from the best in the game.
Rethinking the social media strategy for news and information.
Interactive video allows storytellers to deliver long-form narratives while maintaining audience interest.
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin’s Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it’s actually very strategic. Here’s why.
Make your Snapchat stories more relevant and relatable to students… by featuring students.
Analytics is a fluid process. It’s all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
Get your College or University in the Snapchat GeoFilter game. Here’s how.
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing out drive people to watch and interact with live content. But there’s another trend floating around that uses Facebook’s Live video platform in a different yet equally effective manner: Voting polls. I typically see brands […]
Typography is composing fonts and typefaces in a meaningful way. Its power often goes unnoticed, despite its influence on everyone. Different moods, eras, regions and attitudes can be expressed simply from a type choice. A font or typeface can be playful, serious, classic or fresh. When learning about how to pair type, combing serif and san […]
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
Let’s get you talking like a social media Ninja.