colorado state university

Listen, Explore, Learn.

Dear 2015, You were good to me. You gave me many laughs and many memories. You challenged me, and sometimes I didn’t like you very much. You made me do things I wasn’t comfortable doing. You took people from me and gave me others. You introduced me to firsts and hopefully some lasts. Most of […]

Making Photos Social

Link to Presentation File: Making Photos Social Strong visuals are important on social. Our brains are hardwired to process information more quickly and more effectively through visual displays than through textual representations. And the numbers support this notion. The Colorado State Instagram account has increased in followers from 2,344 (June 2013) to 17,745 (June 2015). […]

Upcoming Social Media Workshops

Making Your Photos Social Date: Friday, Oct. 30 @ 11 a.m. – 12 p.m. in the Morgan Library Event Hall We’re about to break down the art of making your images more social. We’ve got concepts, free resources, and insight to share so you can boost your social presence with more engagement. Bring on the […]

When Pixels Become Personal: The Wallet Saga

This smells like spam. Part of my daily routine involves interacting with people on Twitter. It’s a unique aspect of my job that I really enjoy, but it’s not always easy to see if what I’m doing is working. Did my words of encouragement to a frustrated student make their day any better? Did the […]

Building a Pinterest Content Strategy

In my first Pinterest blog, I shared Colorado State’s rationale for reaching our fans on Pinterest. Let’s talk about what makes a great content strategy. What’s the goal? We developed our content strategy for Pinterest over a few years; it’s really still developing. As a result, the overall goal changes as time goes on. Initially, my […]

Why Pinterest?

I love being the campus Pinterest queen; I’m just saying that the crown is heavier than you think. No one ever believes it, but it’s not all spirit manicures and tailgate recipes. There are some definite downsides: No one remembers any other aspect of your job. Now you are only the Pinterest Queen. Forever. And […]

Why We Launched the University Snapchat Account

  Oh, Snapchat… the most polarizing popular social platform out right now. “You have a University Snapchat account?” they say. “Isn’t that just for sending inappropriate pictures?” Not for us. It’s a way for #teamsocial to establish relationships with our audience and to tap into an unsaturated market comprised of one of our most valuable […]

The Swoon Principle

We call it the Swoon Principle. Every single day, fans around the world choose to engage with Colorado State across social media channels. And it’s awesome. In fact, we often swoon. Lindsay Connors, our marketing whiz and Pinterest queen, coined the term.   “The Swoon Principle. It’s tough to explain, but I think it’s approaching […]

#Hello

Welcome to our blog. We’re glad you’re here. Let’s get Social. Virtually every university (or brand for that matter) uses some form of social media as part of its communications toolkit. And that’s no different here at Colorado State University. Social media is in many ways the lynchpin in how we communicate as an institution. […]