Dear 2015, You were good to me. You gave me many laughs and many memories. You challenged me, and sometimes I didn’t like you very much. You made me do things I wasn’t comfortable doing. You took people from me and gave me others. You introduced me to firsts and hopefully some lasts. Most of […]
Link to Presentation File: Making Photos Social Strong visuals are important on social. Our brains are hardwired to process information more quickly and more effectively through visual displays than through textual representations. And the numbers support this notion. The Colorado State Instagram account has increased in followers from 2,344 (June 2013) to 17,745 (June 2015). […]
There’s a reason Comic Sans is said to be the world’s most-hated font. It’s because typography matters.
Making Your Photos Social Date: Friday, Oct. 30 @ 11 a.m. – 12 p.m. in the Morgan Library Event Hall We’re about to break down the art of making your images more social. We’ve got concepts, free resources, and insight to share so you can boost your social presence with more engagement. Bring on the […]
The Forbes #MyTopCollege campaign set out with one goal in mind: To have students across the U.S. show — and tell — the world why their school deserved to be named a #MyTopCollege winner. So we set out to do just that. To tell the world why Colorado State University is undoubtedly the best. And […]
We process visuals much faster than text. And providing a way to make those table cells of “reach” and “impressions” seem less like a foreign language and more like an understandable measure of success is imperative.
So you’ve been tasked with quantifying the relationships, influence, and engagement of your organization but don’t know where to begin. Here’s a social media analytics starter kit to get you started.
This smells like spam. Part of my daily routine involves interacting with people on Twitter. It’s a unique aspect of my job that I really enjoy, but it’s not always easy to see if what I’m doing is working. Did my words of encouragement to a frustrated student make their day any better? Did the […]
In my first Pinterest blog, I shared Colorado State’s rationale for reaching our fans on Pinterest. Let’s talk about what makes a great content strategy. What’s the goal? We developed our content strategy for Pinterest over a few years; it’s really still developing. As a result, the overall goal changes as time goes on. Initially, my […]
I love being the campus Pinterest queen; I’m just saying that the crown is heavier than you think. No one ever believes it, but it’s not all spirit manicures and tailgate recipes. There are some definite downsides: No one remembers any other aspect of your job. Now you are only the Pinterest Queen. Forever. And […]
Oh, Snapchat… the most polarizing popular social platform out right now. “You have a University Snapchat account?” they say. “Isn’t that just for sending inappropriate pictures?” Not for us. It’s a way for #teamsocial to establish relationships with our audience and to tap into an unsaturated market comprised of one of our most valuable […]
We call it the Swoon Principle. Every single day, fans around the world choose to engage with Colorado State across social media channels. And it’s awesome. In fact, we often swoon. Lindsay Connors, our marketing whiz and Pinterest queen, coined the term. “The Swoon Principle. It’s tough to explain, but I think it’s approaching […]
Welcome to our blog. We’re glad you’re here. Let’s get Social. Virtually every university (or brand for that matter) uses some form of social media as part of its communications toolkit. And that’s no different here at Colorado State University. Social media is in many ways the lynchpin in how we communicate as an institution. […]