It’s not a new idea, but it’s incredibly engaging.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin’s Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it’s actually very strategic. Here’s why.
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU’s most popular Facebook post. Ever.
Analytics is a fluid process. It’s all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
Despite not knowing where I will be in a month, I do know what my hopes I have for myself.
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing out drive people to watch and interact with live content. But there’s another trend floating around that uses Facebook’s Live video platform in a different yet equally effective manner: Voting polls. I typically see brands […]
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
As my last semester at CSU began, I was met with excitement and uncertainty. For the first time, in a long time, I do not know where I will be taking my next steps. Even choosing to move to Fort Collins to study at CSU when I was 18-years-old was an easy choice and transition […]
Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I’m writing to you instead of 2017. It’s a list for me. Not 9-5 me. Not weekend me. Just me.
This Thanksgiving, I was bombarded with questions about my current internship by relatives and friends’ parents. Those questions were then followed by a bit of confusion when I explained that I worked in social media, instead of news writing or public relations — two fields that come to mind when a degree in journalism is […]
Until recently, I’d only ever been on one side of the social media job interview: the hot seat. The toe-tapping, anxious side. But the other day I had an opportunity to join the other side, and I gained a newfound appreciation for social media by analyzing its nature from the opposite end of the spectrum. […]
Some intriguing new changes are coming to Twitter.
Brace yourselves: Virtual reality is coming. The future of digital media consumption is poised to become all about immersion, and 360-degree video is the gateway drug to a fully interactive virtual experience. Last September, Facebook introduced 360-degree videos with the intent of providing content that allows you to connect with the people and things that […]
Commencement is a special time of year for us, and we aim to treat it as such. #CSUSocial takes commencement planning seriously because it’s a big, big deal. Emotions run rampant and we have the opportunity to connect with each of our primary target audiences in unique, meaningful ways. Commencement is about that moment […]
I knew the college needed Instagram, and I’d known it for a while. It’s a great tool to connect with current and prospective students (think recruitment), and it’s gotten to be an expected piece of any well-rounded social media strategy.
It’s not me, it’s you.
We can’t keep going on and on like this forever…