This video featured more than 30 women and was filmed in a week. Here’s how we did it.
The updates include: Creator Studio, Instant Experiences, Subscription Groups
If someone sends you an Excel spreadsheet with thousands of cells worth of data, here is how to format it to create a Facebook Custom Audience.
Endo the “Jumping Dog” went viral after we posted the video to social media. But, why?
If you read the title of this blog and thought to yourself, “Why would it not be a good idea to post a Facebook Event?” Well, let me save you some stress, time and heartache. Each fall, some of our veterinarians, students and many volunteers hold an outreach event to provide free pet care and […]
Four engagement techniques that generated more than 11,000 reactions, 2,000 shares and 1,200 comments in a two-week period.
Here are Facebook’s updates from August that publishers should know about.
Until yesterday, I was planning to blog about a video I produced that shares the story of one insanely talented veterinarian, Dr. Matt Johnston, who performed surgery on a 17-foot python. Never did I think I would ever feel empathy for a snake. But, I’ve never silently cheered so intensely for a slithery reptile three times […]
Teamwork makes the dream work.
Many of us have been tasked to make science social, something that’s easier said than done.
Facebook is stressing the importance of publishers focusing on sharing meaningful, informative, accurate and authentic stories that ignite conversations.
I tried out Switcher Studio for three Facebook Live videos. Here’s what I learned.
If you’re wondering how to optimize your content for the new changes, here are a few thoughts.
Facebook announced that it would dramatically cut back the influence of brand and publisher pages within the News Feed. Here’s why I am not in a complete freak out zone.
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
Gracie took over the Internet on November 7, 2017. Here’s my theory on why it went viral.
A simple and easy campaign to ring in the new year.
It’s not cool when a spammer tags itself in more than 25 Facebook posts over the past year.