The importance of turning a #fail into an educational win.
In 2015, we pulled off our best prank yet. This is why it worked.
In my last post, I wrote about our team’s Reddit experience. I’ve been planning this follow up post for a while, but it’s been expedited by happy news: we’re up for a Webby for our work here. Please take a minute to vote before the April 23 deadline! Some excerpts from our entry: Event The team […]
At Colorado State, we’ve used the takeover a few times on Twitter and Snapchat and we even have a permanent takeover of an Instagram account.
This smells like spam. Part of my daily routine involves interacting with people on Twitter. It’s a unique aspect of my job that I really enjoy, but it’s not always easy to see if what I’m doing is working. Did my words of encouragement to a frustrated student make their day any better? Did the […]
Sometimes… you try to hard to post cool stuff and fail. This is one of those times. This is real life.
Try these 10 tips to help boost reach and engagement on your Facebook posts.
Lessons learned from social media don’t have to stay on social media.
How to find good, credible quotes.
Quotes. Use quotes, people. And photos. It’s that simple.
National Signing Day has become an increasingly publicized event for college athletic departments, especially for football programs.
GRIT. Reddit. They (sort of) rhyme. Thanks to MacArthur genius Angela Duckworth’s NPR/TED Talk rounds, one of our team values is grit. Grit has risen to prominence as the need-to-have success trait that emphasizes long-term focus, motivation, and optimism. It’s the courage to continue in the face of adversity. I’m a big fan of grit. […]
What to consider before paying to play on Facebook, and how to determine if it’s right for your organization.
Research. Are we excited yet?
Trying to get a broad social media community made up mostly of 18-22-year-old students excited about a list of highly complex scientific words can be…a challenge?
At Colorado State, our athletics donor club is called Ram Club. Like most schools around the country the name process goes as follows: insert mascot and add club. Simple. What’s not so simple is engaging donors on social media, especially seeing it turn in those desired dollars (insert money emoji). Our Ram Club social media […]
We wanted to celebrate with every admitted student at Colorado State. Here’s how we did it.
In my first Pinterest blog, I shared Colorado State’s rationale for reaching our fans on Pinterest. Let’s talk about what makes a great content strategy. What’s the goal? We developed our content strategy for Pinterest over a few years; it’s really still developing. As a result, the overall goal changes as time goes on. Initially, my […]
I love being the campus Pinterest queen; I’m just saying that the crown is heavier than you think. No one ever believes it, but it’s not all spirit manicures and tailgate recipes. There are some definite downsides: No one remembers any other aspect of your job. Now you are only the Pinterest Queen. Forever. And […]