Gen Z and Gen Alpha have their own slang terms that reflect the ever-evolving nature of language and culture. In this blog post, we will take a look at a non-comprehensive dictionary of popular slang terms, providing insights into their meanings and contexts. Then, we’ll explore the question of whether using these terms in your social media marketing aligns with your identity and objectives.
Slang Term Dictionary
Ate/eating that up: This term is used to describe someone performing a task exceptionally well. Gen Z and Gen Alpha are all about celebrating excellence, and this phrase encapsulates their appreciation for it.
“Did you see the game this weekend? Tory Horton ate!”
Bet: A versatile term used to accept a challenge, agree with a statement, or confirm plans. It signifies agreement and participation, a key aspect of engaging with these generations.
“Do you wanna go to the Homecoming game on Saturday?”
“Bet. I’ll meet you at the tailgate.”
“Do you think Professor Baker would let me redo this assignment?”
“Bet.”
Cap: To say something is a lie. This is akin to the millennial phrase “real talk,” but is succinct and to the point.
“I saw Kai at Ash’s party last night. They were flirting all night.”
“That’s cap. I was there too. Why are you trying to make it sound like they’re together now?”
Drag: To make fun of or criticize something or someone. It’s about playful teasing and light-hearted humor, making it essential to understand the nuances when using it.
“Bro, your forehead is built like a helicopter landing pad!”
“Bro, why are you dragging me like that?”
It’s giving: Describing something as intense, dramatic, or incredible. This phrase reflects the enthusiasm that Gen Z and Gen Alpha have for experiences they value. It can also be a shorthand way to say “It gives off these types of vibes or feelings.”
“Did you read CSU Social’s latest blog post? It’s giving ‘industry professional’.”
Mid: A term for something that’s not great but not terrible either, meaning it’s just okay. This reflects their casual and straightforward communication style.
“This coffee is so mid.”
On God: An affirmation, equivalent to “I promise” or “for real.” It underscores the importance of honesty and authenticity in communication.
“I studied for 16 hours yesterday, on God.”
Sus: Short for “suspicious,” akin to the millennial term “sketch.” It signifies a level of caution or doubt.
“This sandwich is sus.”
Touch grass: A directive to disconnect from technology, emphasizing the importance of a digital detox for a healthier lifestyle.
“I’ve never met someone as chronically online as her.”
“Yeah, she really needs to touch some grass.”
Should You Use Gen Z Slang in Your Social Media Marketing?
Using Gen Z slang in your social media marketing can be both a good and bad thing. Here are a few things to consider when making social content:
Does It Match the Brand? Ensure that incorporating these terms aligns with your brand’s personality, values, and target audience.
Use Slang Sparingly. Overusing slang will come across as inauthentic. It’s crucial to strike a balance and use it only when it naturally fits within your content.
Consider Slang’s Short Shelf Life. Slang terms evolve rapidly. What’s trendy today might be outdated tomorrow. Staying current is essential.
Why You Should Maintain Awareness of Slang Terms
Even if you choose not to use slang in your marketing, it helps to stay up to date on the terminology. It allows you to understand the conversations Gen Z and Gen Alpha are having about your brand online. This awareness enables you to monitor, respond, and adapt to their evolving language and preferences.
In a world where language evolves at lightning speed, understanding the slang terms of Gen Z and Gen Alpha can be a powerful tool for effective communication. However, the decision to incorporate these terms into your social media marketing should be deliberate and aligned with your brand’s identity. Whether you decide to embrace the slang or not, the key is to stay engaged with your audience and adapt to the ever-changing linguistic landscape.