One of the most-asked questions I receive is, “How do you stay up on the latest social trends?” The answer? Blogs. I subscribe to a lot of industry blogs. There are many professionals in the social and digital communication space who regularly write about the always-evolving landscape. The following are some of my go-to social media marketing blogs and resources.
Later is an Instagram marketing platform, and they have a blog that is top-notch. It’s highly visual and casual in tone. They write about relevant content marketing trends that can be applied to platforms beyond Instagram. Additionally, they have loads of tips and resources for optimizing Instagram accounts and content. If you are looking to up your Instagram game, check out Later.
SproutSocial‘s weekly insight blog offers practical, well-rounded and actionable content that enhances social media marketers knowledge of the industry. They do a particularly good job writing about social media data analysis and key performance indicators benchmarking and reporting.
3. Social Media Today
Social Media Today is a hub of social media news covering the top industry headlines along with platform-specific tips. This blog is a good one to regularly skim in order to keep a pulse on what is happening in the social and digital comms space.
4. Social Media Examiner
I vividly recall that Social Media Examiner was the very first social media e-newsletter that I subscribed to more than 12 years ago. This site offers an extensive library of free how-to-guides, podcasts, videos and guest columns from a variety of industry experts. Social Media Examiner also regularly hosts trainings and conferences, as well as publishes its annual Social Media Marketing Industry Report.
Like Later and SproutSocial, Buffer is a social media management platform with a robust blog. They do a great job at curating articles that feature trends in their “What We’re Reading” section mixed in with original content developed by their team. The Buffer blog publishes easily digestible content on social media tactics, how-tos, and offers quick hits on what’s new in the social media marketing realm.
Adweek’s Social Pro Daily is billed as, “Where social media marketers go for the news and updates they need about platforms.” Social Pro Daily and Social Media Today are similar in the type of content they share – typically industry-level newsy pieces. It’s a solid resource to get the scoop on the latest and greatest news and innovation in the social/brand marketing ecosystem.
Falcon.io is another social media management platform and their Insights Hub is regularly updated with insights on digital marketing trends and how businesses and organizations can leverage them. They have a good mix of relevant guides and actionable tips, including resources for social media marketing data and analytics. Additionally, the have free eBooks on a range of topics including their 2021 Digital Marketing Trends eBook.
Want more? Take a look at the 50 Best Social Media Blogs to Follow in 2021.
Finally, I invite you to check out CSU Social and Digital Media Team’s blog, Social. We write about higher education social media, offer how-tos, and give insight on general social media marketing trends and practices.
There are so many excellent leading voices in this area. What are some of your favorite social media marketing blogs and resources?