Another commencement season has come and gone. As always, time of year presents many opportunities to create content that celebrates such an exciting time in the lives of our graduating Rams. Here’s a wrap-up of coverage from our team. Honoring Our Outstanding Grads Each semester, our Public Relations team does an incredible job of telling […]
For many prospective students, their final college decision is based on one major factor — which institution made them feel most at home.
Empowering and bold, moody and flat, check out some of 2018’s trendiest trends.
New year, same old you.
I’ve come to the realization that some things will never change, and — to be honest — I’ve been spending a lot more time with someone else recently. It’s Instagram.
Let’s get you talking like a social media Ninja.
It’s not me, it’s you.
We can’t keep going on and on like this forever…
Micro-moments are when we turn to a device – often a smartphone—to take action on whatever we need or want right now.
The Forbes #MyTopCollege campaign set out with one goal in mind: To have students across the U.S. show — and tell — the world why their school deserved to be named a #MyTopCollege winner. So we set out to do just that. To tell the world why Colorado State University is undoubtedly the best. And […]
So you’ve been tasked with quantifying the relationships, influence, and engagement of your organization but don’t know where to begin. Here’s a social media analytics starter kit to get you started.
This smells like spam. Part of my daily routine involves interacting with people on Twitter. It’s a unique aspect of my job that I really enjoy, but it’s not always easy to see if what I’m doing is working. Did my words of encouragement to a frustrated student make their day any better? Did the […]
In my first Pinterest blog, I shared Colorado State’s rationale for reaching our fans on Pinterest. Let’s talk about what makes a great content strategy. What’s the goal? We developed our content strategy for Pinterest over a few years; it’s really still developing. As a result, the overall goal changes as time goes on. Initially, my […]
I love being the campus Pinterest queen; I’m just saying that the crown is heavier than you think. No one ever believes it, but it’s not all spirit manicures and tailgate recipes. There are some definite downsides: No one remembers any other aspect of your job. Now you are only the Pinterest Queen. Forever. And […]
Oh, Snapchat… the most polarizing popular social platform out right now. “You have a University Snapchat account?” they say. “Isn’t that just for sending inappropriate pictures?” Not for us. It’s a way for #teamsocial to establish relationships with our audience and to tap into an unsaturated market comprised of one of our most valuable […]