Author Archives: Jen Smith

Assistant Director of Social and Digital Media | Division of External Relations

Third-generation Fort Collins native. Former Husker and pro softball player. Loves avocados, flip flops, cowboy boots, ice cream, playing the guitar, traveling, live music, dogs and DIY projects. Hates snakes. That's it – just snakes. Well, snakes and math. Proudest social moment: CSU's post for #LoveWins.

Tough Talks: Making Hard Conversations Social

If it's happening in the world, it's probably happening on your campus. And if it's happening on your campus, it needs to be discussed.

If it wasn't hard, everyone would do it. It's the hard that makes it great.

— Tom Hanks

Creating Stop-Motion Illustrations for Social Media

Get out your sharpies, markers, and sketchbooks, it's time to go old school.

Count your breaths and your blessings.

— Jon Gordon

Design, Color and Social Trends for 2018

Empowering and bold, moody and flat, check out some of 2018's trendiest trends.

5 Ideas for Finals Week

Five social media content ideas to ease the stress and anxiety of finals week.

The Internet is weird.

— Kimberly Stern

Failure is a bend in the road, not the end of the road.

— Roy T. Bennett

When to Pull the Plug on a Project

One of the hardest things to do in life is to walk away.

Strategy: Snapchat Takeovers in Higher Ed

How Colorado State University approaches Snapchat Takeovers

Successful people do ordinary things with extraordinary consistency, commitment and focus.

— John Gordon

#CSUSocial Made 1,200 Snapchat Friends (in one month)

Tips for getting incoming freshmen to follow your university's Snapchat account

12 Months. 12 Posts. 12 Words or Less.

You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.