Author Archives: Jen Smith
Third-generation Fort Collins native. Former Husker and pro softball player. Loves avocados, flip flops, cowboy boots, ice cream, playing the guitar, traveling, live music, dogs and DIY projects. Hates snakes. That's it – just snakes. Well, snakes and math. Proudest social moment: CSU's post for #LoveWins.
Turn New Students Into Fans & Followers
CSU Social gained just about 1,250 new followers on Instagram over the past three weeks. Here’s how we did it.
Energy without focus is chaos.
— J-LO
5 Tips for Creating Epic Summer Social Media Content
How our mascot's epic summer adventure came to be, how we made it happen, and what we learned.
Inspiration to Execution: CSU’s Alma Mater Graduation Music Video
We made an Alma Mater video for graduation. Here's how we did it. PS - turn up the volume ;)
Tough Talks: Making Hard Conversations Social
If it's happening in the world, it's probably happening on your campus. And if it's happening on your campus, it needs to be discussed.
If it wasn't hard, everyone would do it. It's the hard that makes it great.
— Tom Hanks
Creating Stop-Motion Illustrations for Social Media
Get out your sharpies, markers, and sketchbooks, it's time to go old school.
Count your breaths and your blessings.
— Jon Gordon
Design, Color and Social Trends for 2018
Empowering and bold, moody and flat, check out some of 2018's trendiest trends.
5 Ideas for Finals Week
Five social media content ideas to ease the stress and anxiety of finals week.
The Internet is weird.
— Kimberly SternFailure is a bend in the road, not the end of the road.
— Roy T. Bennett
When to Pull the Plug on a Project
One of the hardest things to do in life is to walk away.
Strategy: Snapchat Takeovers in Higher Ed
How Colorado State University approaches Snapchat Takeovers
Successful people do ordinary things with extraordinary consistency, commitment and focus.
— John Gordon
#CSUSocial Made 1,200 Snapchat Friends (in one month)
Tips for getting incoming freshmen to follow your university's Snapchat account
12 Months. 12 Posts. 12 Words or Less.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
Graduation Creative Collection That Helped #CSUSocial Reach 6.5M on Facebook
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Snapchat Pro Tip: Let Students Tell Your Story
Make your Snapchat stories more relevant and relatable to students... by featuring students.