Author Archives: Jen Smith
Third-generation Fort Collins native. Former Husker and pro softball player. Loves avocados, flip flops, cowboy boots, ice cream, playing the guitar, traveling, live music, dogs and DIY projects. Hates snakes. That's it – just snakes. Well, snakes and math. Proudest social moment: CSU's post for #LoveWins.
#CSUSocial Made 1,200 Snapchat Friends (in one month)
Tips for getting incoming freshmen to follow your university's Snapchat account
12 Months. 12 Posts. 12 Words or Less.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
Graduation Creative Collection That Helped #CSUSocial Reach 6.5M on Facebook
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Snapchat Pro Tip: Let Students Tell Your Story
Make your Snapchat stories more relevant and relatable to students... by featuring students.
If want to be truly great, you have to work as hard to be a great teammate as you do to be a great player.
— Jon Gordon
5 Ways to Build a Snapchat GeoFilter Strategy
Get your College or University in the Snapchat GeoFilter game. Here's how.
20 Social Media Terms You Should Prolly Know
Let's get you talking like a social media Ninja.
You can't shake hands with a clenched fist.
— Muhammed Ali
Design, Color and Social Trends for 2017
TLDR version: 1.) I am old 2.) Earthy colors 3.) Simple design 4.) Video, video, video
#CSUSocial’s Top 10 Facebook Videos (And Why They Worked)
Why they worked: Tips and examples for creating engaging videos for Facebook.
5 Tips For Cooking Up a Recipe Video
How to make an overhead recipe video when you're not Martha Stewart.
The goal is not to be better than anyone else but rather be better than you were yesterday.
— Jon Gordon
20 Tips for iPhone Photography
Yes, you can take beautiful photos with your iPhone. Here are some tips to get you started.
If you're offered a seat on a rocket ship, don't ask what seat! Just get on.
— Sheryl Sandberg
#CSUSocial: The Gear We Use
The ultimate list of photo/video equipment we use to create digital assets for CSU's social media channels.
Secret Snapchat Trick: Post an Entire Story at Once
... even if you have no cell service or no WiFi connection.
Learning from Failing
Sometimes you win. Sometimes you fail epically. It's ok, as long as you learn.
We can't become what we need to be by remaining what we are.
— Oprah Winfrey
April Fool’s not April Fails
Three tips for creating successful April Fool's Day content for brands, and two examples to prove it's possible.