“A lack of response is actually a response. It’s a response that says, ‘We don’t care about you very much’.” - Jay Baer, Social Media Expert
Author Archives: Jen Smith
Third-generation Fort Collins native. Former Husker and pro softball player. Loves avocados, flip flops, cowboy boots, ice cream, playing the guitar, traveling, live music, dogs and DIY projects. Hates snakes. That's it – just snakes. Well, snakes and math. Proudest social moment: CSU's post for #LoveWins.
10 Tweets to 10 Brands: The Importance of Interacting With Your Audience
Are brands listening to my tweets? I wasn’t sure. So, I started paying attention. Let’s take a look at what happened when I tweeted 10 times to 10 brands over the past several months.
100 Inspirational Designs for 2019
Hand-crafted art, simple lines, bold colors, slab serifs and modern retro designs - which other design trends will we see in 2019?
Why #CSUSocial is Using Animoto to Create Story-Style Social Videos
The cat's out of the bag, social videos are hot. So let's talk about video marketing... right meow.
Marketing for Higher Ed is 50-year-olds telling 30-year-olds what to say to teenagers.
— Wayne ConnellYour speed doesn't matter. Forward is forward.
— Anonymous
Promote Events Using Instagram Story Highlights
Instagram feeds are for pretty pictures. Story Highlights are the perfect place to promote events.
Success is never final, failure is never fatal. It's courage that counts.
— John Wooden
Turn New Students Into Fans and Followers
CSU Social gained just about 1,250 new followers on Instagram over the past three weeks. Here’s how we did it.
Energy without focus is chaos.
— J-LO
5 Tips for Creating Epic Summer Social Media Content
How our mascot's epic summer adventure came to be, how we made it happen, and what we learned.
Inspiration to Execution: CSU’s Alma Mater Graduation Music Video
We made an Alma Mater video for graduation. Here's how we did it. PS - turn up the volume ;)
Tough Talks: Making Hard Conversations Social
If it's happening in the world, it's probably happening on your campus. And if it's happening on your campus, it needs to be discussed.
If it wasn't hard, everyone would do it. It's the hard that makes it great.
— Tom Hanks
Creating Stop-Motion Illustrations for Social Media
Get out your sharpies, markers, and sketchbooks, it's time to go old school.
Count your breaths and your blessings.
— Jon Gordon
Design, Color and Social Trends for 2018
Empowering and bold, moody and flat, check out some of 2018's trendiest trends.
5 Ideas for Finals Week
Five social media content ideas to ease the stress and anxiety of finals week.