You might have seen the “I asked ChatGPT to roast ___” trend circling social media in the recent months.
If not, here’s a sadly hilarious roast of Fort Collins as an example:
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I thought it would be fun to task ChatGPT with a roast on social media managers. And I regretted it immediately.
It doesn’t hurt to laugh (or cry) at yourself every once in awhile. (As long as we don’t record ourselves crying for TikTok, am I right)
Apologies in advance. Don’t come for me — this is ChatGPT’s fault, after all.
Fire up the grill and throw in a 
emoji. Here’s ChatGPT’s roast of social media managers:
Social media managers are a hot mess—here’s the proof
Ah, social media managers—the sleep-deprived, over-caffeinated keyboard warriors who pretend their job is “strategy” when really they’re just making sassy tweets and praying a TikTok goes viral so they don’t have to run another engagement campaign. You’d think they were saving lives with how seriously they take their craft, but no. They’re just debating whether “” or “✨” performs better in captions.
Social media managers love to act like they’re the backbone of modern marketing, when in reality, they’re just extremely online adults who have turned scrolling into a job and somehow justified spending eight hours a day lurking on TikTok “for research.”
So buckle up, because it’s time to roast the most online people in existence.
1. The Spreadsheet Devotee
Social media managers can’t survive without their precious content calendar. It’s color-coded, keyword-stuffed, and looks like a Mondrian painting. But here’s the secret: half the posts in there will never see the light of day because an “urgent” viral trend will derail their perfectly laid plans. Who needs long-term strategy when TikTok’s trending sound changes every 45 minutes?
2. Analytics Obsessives
Oh, they’ll tell you they “don’t care about the numbers,” but watch them light up like a Christmas tree when engagement rates hit 5%. It’s a thin line between celebrating a viral tweet and becoming that person who checks metrics at 3 a.m., whispering, “Why did someone from Finland like this post?”
3. Overachievers or Overthinkers?
Social media managers can spot a typo from 12 miles away but will agonize for hours over the wording of a single tweet. “Does this exclamation point make us seem too eager?” they wonder, as if the fate of humanity hangs in the balance.
4. Trend Chasers With No Dignity
If there’s a trending sound, they will force their entire office to use it, no matter how cringe it is. “I know you’re the CFO, but can you just mouth these lyrics real quick?” They will convince themselves that forcing a 60-year-old executive to dance will definitely increase brand awareness. And when it inevitably flops? They’ll just blame “bad timing” and move on to the next trend.
5. Crisis Management Pros
Social media managers thrive in chaos. They’ll respond to a viral disaster faster than you can say “ratio,” but ask them to sit still in a meeting without scrolling, and they’ll short-circuit.
6. The “Experts” Who Are Just Guessing
Let’s be real—half of what social media managers do is trial and error. They’ll spend hours in a meeting explaining the “science” behind why they chose a specific font for an Instagram Story, only for a low-res meme to outperform their entire month’s worth of content. They’ll talk about “the algorithm” like it’s some mystical force, but deep down, they have no idea how it works. Nobody does. They’re just pressing buttons and hoping for the best.
7. Chronically Online, Socially Inept
You’d think someone who manages social media would be, well… social. Nope. They can craft a perfectly timed, brand-safe tweet, but put them in a real conversation, and they short-circuit. They communicate in GIFs, refuse to answer phone calls, and use the word “vibes” in professional emails. If the WiFi goes out, they might as well cease to exist.
8. The “Brand Voice” Psychopath
You know the type. They think their brand account is a real person with real emotions. They will die on the hill that Wendy’s Twitter was “a cultural reset.” They talk about “tone” and “voice” like they’re Shakespeare, but in reality, they’re just trying to figure out how to make a bank’s LinkedIn account sound relatable. Newsflash: It never will.
9. The Engagement Goblin
Their entire job is begging strangers on the internet to like, comment, and share. “What’s your favorite part of spring? Tell us in the replies! ” They will craft the most painfully obvious, soulless engagement bait just to get one more comment. “Who loves coffee?! ☕ Drop an emoji below!” Meanwhile, their own personal accounts are ghost towns because they’re too burnt out to post anything for themselves.
10. Hopelessly Addicted to the Chaos
They complain about the job constantly. They threaten to quit every other month. But the second a tweet goes viral, or a celebrity replies to their brand, they’re buzzing with the kind of joy that only an internet gremlin could understand. They will never leave, no matter how much they claim they want to. Social media has ruined their brain forever, and they secretly love it.
Closing Thoughts
Sure, social media managers are quirky, meme-obsessed, and caffeine-dependent, but let’s give them credit: they’re the unsung heroes of brand storytelling. Behind every perfectly crafted Instagram Story and witty Twitter clapback is a professional who deserves more than a roast—they deserve a round of applause.
Would the world survive without them? Yes. Would brands be way less embarrassing? Also yes. But would the internet be as fun? Absolutely not.
Now, if you’ll excuse them, they need to go schedule a tweet that no one will see.