This decade brought the rise and fall (RIP Vine) to many social platforms. It’s pretty amazing to think that Instagram was only created 10 years ago and that a career in social media management is now a thing.

Here’s a look at the evolution of social media throughout the decade:

2010

– Instagram released (check out the first-ever Instagram post below)
– Pinterest launched
– Facebook Places introduced

https://www.instagram.com/p/C/?utm_source=ig_embed

2011

– Snapchat released
– Google+ created
– LinkedIn became a publicly-traded company
– Instagram selected by Apple as the iPhone App of the Year
– Facebook Messenger introduced

2012

– Facebook purchased Instagram for $1B
– Instagram for Android released
– Instagram improved translations for 25 languages
– More than one billion people active on Facebook
– Trending: Red Bull freefall from the edge of space

2013

– Vine launched for iOS and Android devices
– Snapchat launched stories
– Instagram Direct introduced
– Video on Instagram introduced
– Instagram on the web launched
– Facebook Donate launched

https://vimeo.com/68765934

2014

– Snapchat Geofilters introduced
– Snapchat introduced Chat
– Hyperlapse from Instagram launched
– Caption editing added to Instagram
– Facebook announces the acquisition of WhatsApp
– Facebook Safety Check introduced
https://youtu.be/UvhiRIT5DvU

2015

– Video calling in Facebook Messenger launched
– One billion people used Facebook in a single day
– Facebook Live is introduced
– Snapchat removed view best friends feature
– Snapchat launched Discover including brands like ESPN, CNN, National Geographic
– Snapchat added ‘lenses’ (filters)
– Instagram introduced Boomerang
https://vimeo.com/143161189

2016

– New look for Instagram’s icon and desktop app
– Instagram Stories launched
– Instagram added mentions and links to Stories
– Instagram Shopping introduced
– Snapstreaks introduced in March
– Snapchat ‘Memories’ and ‘Bitmojis’ introduced in July
– Microsoft acquired LinkedIn
– Instagram introduced saved posts
– Instagram changes feed order based off of interest
– Facebook Marketplace introduced
– Facebook launches Reactions globally

2017

– TikTok launched in the international Market
– Facebook introduced Facebook Watch and Facebook Stories
– Facebook launched a new mission statement at its first Facebook Communities Summit
– Twitter increased the character limit from 140 to 280
– Vine shut down
– LinkedIn launched the largest desktop redesign
– Instagram added the ability to follow hashtags
– Instagram added Stories Highlights and Stories Archive
– Instagram included multi-image, landscape and portrait posts

2018

– Facebook announced prioritization of “meaningful interactions” from family and friends over content from brands
– Instagram added the ability to share feed posts to Stories
– IGTV introduced
– Instagram introduced AR filters
– Instagram added questions sticker, music, emoji slider, GIF stickers, and shopping to Stories
– Trending: #inmyfeelingschallenge
– Instagram added alternative text for accessibility

https://www.instagram.com/p/Bk0fNrijKGj/?hl=en

2019

– Instagram started to hide likes
– Twitter introduced topics
– Google+ shut down
– LinkedIn added targeted posts
– Checkout on Instagram introduced
– Facebook launched Threads from Instagram
– Instagram supports landscape videos
– Trending: #WoahChallenge

What’s been your favorite change over the decade? Connect with me on Twitter.