How Social Media Has Changed in the Last 10 Years

This decade brought the rise and fall (RIP Vine) to many social platforms. It’s pretty amazing to think that Instagram was only created 10 years ago and that a career in social media management is now a thing.

Here’s a look at the evolution of social media throughout the decade:


– Instagram released (check out the first-ever Instagram post below)
– Pinterest launched
– Facebook Places introduced


– Snapchat released
– Google+ created
– LinkedIn became a publicly-traded company
– Instagram selected by Apple as the iPhone App of the Year
– Facebook Messenger introduced


– Facebook purchased Instagram for $1B
– Instagram for Android released
– Instagram improved translations for 25 languages
– More than one billion people active on Facebook
– Trending: Red Bull freefall from the edge of space


– Vine launched for iOS and Android devices
– Snapchat launched stories
– Instagram Direct introduced
– Video on Instagram introduced
– Instagram on the web launched
– Facebook Donate launched


– Snapchat Geofilters introduced
– Snapchat introduced Chat
– Hyperlapse from Instagram launched
– Caption editing added to Instagram
– Facebook announces the acquisition of WhatsApp
– Facebook Safety Check introduced


– Video calling in Facebook Messenger launched
– One billion people used Facebook in a single day
– Facebook Live is introduced
– Snapchat removed view best friends feature
Snapchat launched Discover including brands like ESPN, CNN, National Geographic
Snapchat added ‘lenses’ (filters)
– Instagram introduced Boomerang


– New look for Instagram’s icon and desktop app
– Instagram Stories launched
– Instagram added mentions and links to Stories
– Instagram Shopping introduced
– Snapstreaks introduced in March
– Snapchat ‘Memories’ and ‘Bitmojis’ introduced in July
– Microsoft acquired LinkedIn
– Instagram introduced saved posts
– Instagram changes feed order based off of interest
– Facebook Marketplace introduced
– Facebook launches Reactions globally


– TikTok launched in the international Market
– Facebook introduced Facebook Watch and Facebook Stories
– Facebook launched a new mission statement at its first Facebook Communities Summit
– Twitter increased the character limit from 140 to 280
– Vine shut down
– LinkedIn launched the largest desktop redesign
– Instagram added the ability to follow hashtags
– Instagram added Stories Highlights and Stories Archive
– Instagram included multi-image, landscape and portrait posts


– Facebook announced prioritization of “meaningful interactions” from family and friends over content from brands
– Instagram added the ability to share feed posts to Stories
– IGTV introduced
– Instagram introduced AR filters
– Instagram added questions sticker, music, emoji slider, GIF stickers, and shopping to Stories
– Trending: #inmyfeelingschallenge
– Instagram added alternative text for accessibility


– Instagram started to hide likes
– Twitter introduced topics
– Google+ shut down
– LinkedIn added targeted posts
– Checkout on Instagram introduced
Facebook launched Threads from Instagram
– Instagram supports landscape videos
– Trending: #WoahChallenge

What’s been your favorite change over the decade? Connect with me on Twitter.