New to TikTok? Here are eight tips for creating entertaining vertical videos.
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In 2023, the total number of YouTube users worldwide is expected to hit 2.6 billion. Here are three YouTube trends to consider in 2023.
Here are several content ideas for YouTube channels in higher education to engage Generation Z for years to come.
An optimized brand YouTube channel is the first (and probably the most important) step in your video content marketing efforts.
Color has a powerful psychological impact when strategically used in color grading video.
YouTube can be a powerful means to gain brand awareness with Generation Z.
Video played a critical role during this year’s Commencement festivities to connect graduates with the university community, and with their families and friends.
Understanding the brain’s filtering process is key to creating engaging videos.
Three social media trends stand out as having potential for meaningful impact in the higher education communication space.
Before we ring in the new year (and decade), here are some year-end content ideas for social media, including ideas for finals week, commencement and the holidays.
Social media video storytelling can be used to invite, feature, inspire, explain, announce, entertain, show… and the list goes on and on.
Taking a look back at my last six years as I move onto the CSU Social team full time.
This video featured more than 30 women and was filmed in a week. Here’s how we did it.
If you want to surprise someone and film it, here are a couple tips.
How our mascot’s epic summer adventure came to be, how we made it happen, and what we learned.
The #CSUSocial team spent weeks planning and strategizing content for the week of finals leading up to and through Commencement weekend.
Teamwork makes the dream work.
We made an Alma Mater video for graduation. Here’s how we did it. PS – turn up the volume 😉