The Forbes #MyTopCollege campaign set out with one goal in mind: To have students across the U.S. show — and tell — the world why their school deserved to be named a #MyTopCollege winner. So we set out to do just that. To tell the world why Colorado State University is undoubtedly the best. And […]
We process visuals much faster than text. And providing a way to make those table cells of “reach” and “impressions” seem less like a foreign language and more like an understandable measure of success is imperative.
So you’ve been tasked with quantifying the relationships, influence, and engagement of your organization but don’t know where to begin. Here’s a social media analytics starter kit to get you started.
This smells like spam. Part of my daily routine involves interacting with people on Twitter. It’s a unique aspect of my job that I really enjoy, but it’s not always easy to see if what I’m doing is working. Did my words of encouragement to a frustrated student make their day any better? Did the […]
In my first Pinterest blog, I shared Colorado State’s rationale for reaching our fans on Pinterest. Let’s talk about what makes a great content strategy. What’s the goal? We developed our content strategy for Pinterest over a few years; it’s really still developing. As a result, the overall goal changes as time goes on. Initially, my […]
I love being the campus Pinterest queen; I’m just saying that the crown is heavier than you think. No one ever believes it, but it’s not all spirit manicures and tailgate recipes. There are some definite downsides: No one remembers any other aspect of your job. Now you are only the Pinterest Queen. Forever. And […]
Welcome to our blog. We’re glad you’re here. Let’s get Social. Virtually every university (or brand for that matter) uses some form of social media as part of its communications toolkit. And that’s no different here at Colorado State University. Social media is in many ways the lynchpin in how we communicate as an institution. […]