Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I’m writing to you instead of 2017. It’s a list for me. Not 9-5 me. Not weekend me. Just me.
For my New Year’s Social Resolution, I want to dive deeper into the world of social media data analytics. Social media data analytics are an integral part of any successful social media campaign. It reveals to creators and managers what works and what doesn’t. Social media analytics also reveal trends, such as the best time […]
This Thanksgiving, I was bombarded with questions about my current internship by relatives and friends’ parents. Those questions were then followed by a bit of confusion when I explained that I worked in social media, instead of news writing or public relations — two fields that come to mind when a degree in journalism is […]
To reach the millennial generation, we — as content creators — must embrace the inward/outward juxtaposition of empathy and authenticity.
Navigating the life of #CSUSocial’s intern, Kathleen Keaveny.
Until recently, I’d only ever been on one side of the social media job interview: the hot seat. The toe-tapping, anxious side. But the other day I had an opportunity to join the other side, and I gained a newfound appreciation for social media by analyzing its nature from the opposite end of the spectrum. […]
Some intriguing new changes are coming to Twitter.
Brace yourselves: Virtual reality is coming. The future of digital media consumption is poised to become all about immersion, and 360-degree video is the gateway drug to a fully interactive virtual experience. Last September, Facebook introduced 360-degree videos with the intent of providing content that allows you to connect with the people and things that […]
Commencement is a special time of year for us, and we aim to treat it as such. #CSUSocial takes commencement planning seriously because it’s a big, big deal. Emotions run rampant and we have the opportunity to connect with each of our primary target audiences in unique, meaningful ways. Commencement is about that moment […]
I knew the college needed Instagram, and I’d known it for a while. It’s a great tool to connect with current and prospective students (think recruitment), and it’s gotten to be an expected piece of any well-rounded social media strategy.
It’s not me, it’s you.
We can’t keep going on and on like this forever…
Micro-moments are when we turn to a device – often a smartphone—to take action on whatever we need or want right now.
Dear 2015, You were good to me. You gave me many laughs and many memories. You challenged me, and sometimes I didn’t like you very much. You made me do things I wasn’t comfortable doing. You took people from me and gave me others. You introduced me to firsts and hopefully some lasts. Most of […]
Link to Presentation File: Making Photos Social Strong visuals are important on social. Our brains are hardwired to process information more quickly and more effectively through visual displays than through textual representations. And the numbers support this notion. The Colorado State Instagram account has increased in followers from 2,344 (June 2013) to 17,745 (June 2015). […]
There’s a reason Comic Sans is said to be the world’s most-hated font. It’s because typography matters.
Want to provide some structure to a large number of diverse social media accounts? Follow these tips!
Making Your Photos Social Date: Friday, Oct. 30 @ 11 a.m. – 12 p.m. in the Morgan Library Event Hall We’re about to break down the art of making your images more social. We’ve got concepts, free resources, and insight to share so you can boost your social presence with more engagement. Bring on the […]
Take advantage of viral trends to amplify your reach and boost engagement with your audience. Here’s how we’re using what’s going on in the world around us to create successful content.