Three trends with potential for meaningful impact in higher ed social/digital communication.
higher ed social media
Four engagement techniques that generated more than 11,000 reactions, 2,000 shares and 1,200 comments in a two-week period.
The CSU Alumni Association has always depended on student interns to develop and post content across all of its platforms, and not just because staff lack the bandwidth to keep up with it all.
#SummerCamp is a month-long series (one day a week for four weeks) for #CSUSocial to grow as a team, evaluate efforts from the previous year, strategize for the coming year, and it’s a good excuse to have fun together.
The #CSUSocial team spent weeks planning and strategizing content for the week of finals leading up to and through Commencement weekend.
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
A simple and easy campaign to ring in the new year.
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
There’s a reason Comic Sans is said to be the world’s most-hated font. It’s because typography matters.
GRIT. Reddit. They (sort of) rhyme. Thanks to MacArthur genius Angela Duckworth’s NPR/TED Talk rounds, one of our team values is grit. Grit has risen to prominence as the need-to-have success trait that emphasizes long-term focus, motivation, and optimism. It’s the courage to continue in the face of adversity. I’m a big fan of grit. […]
Research. Are we excited yet?
Trying to get a broad social media community made up mostly of 18-22-year-old students excited about a list of highly complex scientific words can be…a challenge?
In my first Pinterest blog, I shared Colorado State’s rationale for reaching our fans on Pinterest. Let’s talk about what makes a great content strategy. What’s the goal? We developed our content strategy for Pinterest over a few years; it’s really still developing. As a result, the overall goal changes as time goes on. Initially, my […]
Oh, Snapchat… the most polarizing popular social platform out right now. “You have a University Snapchat account?” they say. “Isn’t that just for sending inappropriate pictures?” Not for us. It’s a way for #teamsocial to establish relationships with our audience and to tap into an unsaturated market comprised of one of our most valuable […]