If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
A simple and easy campaign to ring in the new year.
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
There’s a reason Comic Sans is said to be the world’s most-hated font. It’s because typography matters.
GRIT. Reddit. They (sort of) rhyme. Thanks to MacArthur genius Angela Duckworth’s NPR/TED Talk rounds, one of our team values is grit. Grit has risen to prominence as the need-to-have success trait that emphasizes long-term focus, motivation, and optimism. It’s the courage to continue in the face of adversity. I’m a big fan of grit. […]
Research. Are we excited yet?
Trying to get a broad social media community made up mostly of 18-22-year-old students excited about a list of highly complex scientific words can be…a challenge?
In my first Pinterest blog, I shared Colorado State’s rationale for reaching our fans on Pinterest. Let’s talk about what makes a great content strategy. What’s the goal? We developed our content strategy for Pinterest over a few years; it’s really still developing. As a result, the overall goal changes as time goes on. Initially, my […]
Oh, Snapchat… the most polarizing popular social platform out right now. “You have a University Snapchat account?” they say. “Isn’t that just for sending inappropriate pictures?” Not for us. It’s a way for #teamsocial to establish relationships with our audience and to tap into an unsaturated market comprised of one of our most valuable […]