higher ed social media

Reddit: A Study in Grit

GRIT. Reddit. They (sort of) rhyme. Thanks to MacArthur genius Angela Duckworth’s NPR/TED Talk rounds, one of our team values is grit. Grit has risen to prominence as the need-to-have success trait that emphasizes long-term focus, motivation, and optimism. It’s the courage to continue in the face of adversity. I’m a big fan of grit. […]

Building a Pinterest Content Strategy

In my first Pinterest blog, I shared Colorado State’s rationale for reaching our fans on Pinterest. Let’s talk about what makes a great content strategy. What’s the goal? We developed our content strategy for Pinterest over a few years; it’s really still developing. As a result, the overall goal changes as time goes on. Initially, my […]

Why We Launched the University Snapchat Account

  Oh, Snapchat… the most polarizing popular social platform out right now. “You have a University Snapchat account?” they say. “Isn’t that just for sending inappropriate pictures?” Not for us. It’s a way for #teamsocial to establish relationships with our audience and to tap into an unsaturated market comprised of one of our most valuable […]