Research. Are we excited yet?
Trying to get a broad social media community made up mostly of 18-22-year-old students excited about a list of highly complex scientific words can be…a challenge?
#CSUSocial
At Colorado State, our athletics donor club is called Ram Club. Like most schools around the country the name process goes as follows: insert mascot and add club. Simple. What’s not so simple is engaging donors on social media, especially seeing it turn in those desired dollars (insert money emoji). Our Ram Club social media […]
We wanted to celebrate with every admitted student at Colorado State. Here’s how we did it.
In my first Pinterest blog, I shared Colorado State’s rationale for reaching our fans on Pinterest. Let’s talk about what makes a great content strategy. What’s the goal? We developed our content strategy for Pinterest over a few years; it’s really still developing. As a result, the overall goal changes as time goes on. Initially, my […]
I love being the campus Pinterest queen; I’m just saying that the crown is heavier than you think. No one ever believes it, but it’s not all spirit manicures and tailgate recipes. There are some definite downsides: No one remembers any other aspect of your job. Now you are only the Pinterest Queen. Forever. And […]
A picture says a thousand words. We’ve all heard that saying before – because it’s true. But if a photo says a thousand words, a video says a million. Attention spans are shrinking. The demand for engaging content is growing. We’ve got to get creative. Sounds like a job for Vine – Twitter’s inherently sharable, 6-second looping […]
Believe it or not, there was a day when capturing a moment in time was not as easy as reaching into your pocket and pulling out your smartphone. Gone are the days of waiting for a roll of film to be developed hoping that the pictures would turn out—with proper exposure and no blinks. Recent […]
We call it the Swoon Principle. Every single day, fans around the world choose to engage with Colorado State across social media channels. And it’s awesome. In fact, we often swoon. Lindsay Connors, our marketing whiz and Pinterest queen, coined the term. “The Swoon Principle. It’s tough to explain, but I think it’s approaching […]
Welcome to our blog. We’re glad you’re here. Let’s get Social. Virtually every university (or brand for that matter) uses some form of social media as part of its communications toolkit. And that’s no different here at Colorado State University. Social media is in many ways the lynchpin in how we communicate as an institution. […]
So………we’ve had Snapchat (add us, CSUCamtheRam) since December 2013 and debuted it at the New Mexico Bowl. We’re not shouting that out because we want to be the hipsters of universities creating Snapchat accounts, (although, while we’re talking about it, we might as well claim it) but to say, “we’re still kind of new at this thing.”