The only thing that stays the same is everything changes. Especially in social. Here’s a rundown of the latest things to know.
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I’m writing to you instead of 2017. It’s a list for me. Not 9-5 me. Not weekend me. Just me.
Until recently, I’d only ever been on one side of the social media job interview: the hot seat. The toe-tapping, anxious side. But the other day I had an opportunity to join the other side, and I gained a newfound appreciation for social media by analyzing its nature from the opposite end of the spectrum. […]
Some intriguing new changes are coming to Twitter.
Brace yourselves: Virtual reality is coming. The future of digital media consumption is poised to become all about immersion, and 360-degree video is the gateway drug to a fully interactive virtual experience. Last September, Facebook introduced 360-degree videos with the intent of providing content that allows you to connect with the people and things that […]
I knew the college needed Instagram, and I’d known it for a while. It’s a great tool to connect with current and prospective students (think recruitment), and it’s gotten to be an expected piece of any well-rounded social media strategy.
It’s not me, it’s you.
We can’t keep going on and on like this forever…
Dear 2015, You were good to me. You gave me many laughs and many memories. You challenged me, and sometimes I didn’t like you very much. You made me do things I wasn’t comfortable doing. You took people from me and gave me others. You introduced me to firsts and hopefully some lasts. Most of […]
Link to Presentation File: Making Photos Social Strong visuals are important on social. Our brains are hardwired to process information more quickly and more effectively through visual displays than through textual representations. And the numbers support this notion. The Colorado State Instagram account has increased in followers from 2,344 (June 2013) to 17,745 (June 2015). […]
There’s a reason Comic Sans is said to be the world’s most-hated font. It’s because typography matters.
Take advantage of viral trends to amplify your reach and boost engagement with your audience. Here’s how we’re using what’s going on in the world around us to create successful content.
The Forbes #MyTopCollege campaign set out with one goal in mind: To have students across the U.S. show — and tell — the world why their school deserved to be named a #MyTopCollege winner. So we set out to do just that. To tell the world why Colorado State University is undoubtedly the best. And […]
We process visuals much faster than text. And providing a way to make those table cells of “reach” and “impressions” seem less like a foreign language and more like an understandable measure of success is imperative.
So you’ve been tasked with quantifying the relationships, influence, and engagement of your organization but don’t know where to begin. Here’s a social media analytics starter kit to get you started.
This smells like spam. Part of my daily routine involves interacting with people on Twitter. It’s a unique aspect of my job that I really enjoy, but it’s not always easy to see if what I’m doing is working. Did my words of encouragement to a frustrated student make their day any better? Did the […]
Oh, Snapchat… the most polarizing popular social platform out right now. “You have a University Snapchat account?” they say. “Isn’t that just for sending inappropriate pictures?” Not for us. It’s a way for #teamsocial to establish relationships with our audience and to tap into an unsaturated market comprised of one of our most valuable […]