Three social media trends stand out as having potential for meaningful impact in the higher education communication space.
YouTube is serving more personalized content than ever before. In this blog post we attempt to deconstruct YouTube’s algorithm heading into 2020.
If your university president, dean, or anyone in leadership is interested in starting a Twitter or Instagram account, here are some tips, based on our own rockstar, President McConnell.
Take a look at our Social Media analytics toolbox that helps guide our strategy.
Here’s five projects that stand out as fond memories during my time with CSU Social.
It’s been a decade of firsts, growth, successes, viral sensations, tough moments, milestones and more.
Before we ring in the new year (and decade), here are some year-end content ideas for social media, including ideas for finals week, commencement and the holidays.
New Job…Sorta Starting in January I will be transitioning out of working for CSU Social and moving into fully working for CVMBS Communications. I have been doing social media for the College of Veterinary Medicine and Biomedical Sciences and the CSU Veterinary Teaching Hospital for the whole time I have had this internship, however, I […]
This decade brought the rise and fall (RIP Vine) to many social platforms – here’s a look at the evolution of social media over the last 10 years.
Something wild — in a good way — is happening with our new YouTube series called A Ram’s Life, and I don’t understand what’s driving the surge. This blog entry is all about trying to discover the answers to the questions I now have.
If you’re looking for a simple way to create cost-effective, engaging Instagram Stories in a short amount of time, look no further than Adobe Spark Post.
An unexpected perk of working in higher education social media is the HESM community.
Understanding Source, Medium and UTMs in Google Analytics.
There’s more to mascots than meets the eye. Here is how we strategically used CAM the Ram to share safety information.
Understanding some of the terms that you are likely to see in most Google Analytics reports.
We’ve got three excellent student vloggers who roam around Fort Collins, camera in tow, and document life as a student here. To get a taste for each of their CSU experiences, head over to A Ram’s Life on YouTube and be sure to subscribe. But first, check out the Q&A below for a basic introduction into the worlds of Ryan, Grace, and Jamie.
First impressions mean everything – especially when it comes to your Instagram feed. Developing a consistent theme can deliver so much value for your brand, whether you’re wanting to increase followers, engagement or set yourself apart from competitors, you can do so by being intentional with your feed.
Social media video storytelling can be used to invite, feature, inspire, explain, announce, entertain, show… and the list goes on and on.