To reach the millennial generation, we — as content creators — must embrace the inward/outward juxtaposition of empathy and authenticity.
Engagement
Secrets and to show you what Colorado State University’s top pins are…and why.
Different social media content ideas for the summer slowdown.
Life and death of CSU’s mascot, CAM the Ram.
Intertwining students into your social media team.
How #CSUSocial connected with the Class of 2019 during #RamWelcome.
There are a lot of ways to engage with freshmen classes during welcome week. Here’s what we did during Ram Welcome.
How the College of Agricultural Sciences turned Cow Appreciation Day into a social #win.
This smells like spam. Part of my daily routine involves interacting with people on Twitter. It’s a unique aspect of my job that I really enjoy, but it’s not always easy to see if what I’m doing is working. Did my words of encouragement to a frustrated student make their day any better? Did the […]
National Signing Day has become an increasingly publicized event for college athletic departments, especially for football programs.
At Colorado State, our athletics donor club is called Ram Club. Like most schools around the country the name process goes as follows: insert mascot and add club. Simple. What’s not so simple is engaging donors on social media, especially seeing it turn in those desired dollars (insert money emoji). Our Ram Club social media […]
We call it the Swoon Principle. Every single day, fans around the world choose to engage with Colorado State across social media channels. And it’s awesome. In fact, we often swoon. Lindsay Connors, our marketing whiz and Pinterest queen, coined the term. “The Swoon Principle. It’s tough to explain, but I think it’s approaching […]
So………we’ve had Snapchat (add us, CSUCamtheRam) since December 2013 and debuted it at the New Mexico Bowl. We’re not shouting that out because we want to be the hipsters of universities creating Snapchat accounts, (although, while we’re talking about it, we might as well claim it) but to say, “we’re still kind of new at this thing.”