Let’s be honest: no one remembers the exact aspect ratio for a LinkedIn feed image off the top of their head. Or the difference between Facebook cover photos and profile pictures. Or the max TikTok caption length. Especially when they’re always changing.
The good news? You don’t have to.
There are two comprehensive, always up-to-date Google Sheets provided by Sprout Social that outline photo and video specs for all the major social platforms, including Facebook, Instagram, TikTok, X (Twitter), LinkedIn, and YouTube:
These aren’t blog posts with outdated screenshots — they’re maintained resources that include dimensions, aspect ratios, max file sizes, caption limits, and more.
Why This Matters for #CSUSocial
At CSU, we work across dozens of accounts and platforms. Keeping up with shifting specs can slow down design workflows and introduce mistakes that impact reach. These guides help us:
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Save time: No more frantic Googling or digging through outdated requirements.
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Reduce rework: Fewer resizing requests and broken thumbnails.
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Stay consistent: Keeps visual standards high across all channels and campus partners.
Plus, using this resource removes technical guesswork so we can focus on creativity and connection.
Pro Tip: Bookmark These Sheets
These Sprout Social guides are Google Docs-based and updated in real time. Bookmark them once, and they’ll always be accurate. Here are the direct links to these Google Docs, nice and easy: