How to Add a Link to a TikTok Post (and Why It’s Not Like Other Platforms)

Adding link to a TikTok post is slightly different than other platforms. Read how.

in Best Practices

If you’ve ever tried to add a clickable link to a TikTok post like you would on Linkedin, Facebook, or Twitter, you’ve probably discovered one frustrating truth:

TikTok doesn’t work like that.

Unlike other platforms where you can easily pop a clickable link into a caption, TikTok does not allow clickable links in regular post captions. You can paste a URL into your caption, but users can’t tap it. It’s just plain text.

BUT… TikTok has been slowly rolling out a few limited “Add Link” options for certain types of posts. Here’s what you need to know.

How to share a link on TikTok (the right ways)

1. Your bio link (still the MVP)

Just like Instagram before link stickers were a thing, your TikTok bio is the most reliable place to add a clickable link. To add one:

  • Go to your profile.
  • Tap “Edit Profile.”
  • Under “Website,” add your link.

Pro tip: Swap out your bio link regularly to match your latest content or use a link aggregator (like Linktree) so you can direct viewers to multiple destinations.

2. The “add link” feature in posts

In some cases, TikTok allows you to attach a link directly to a post using its built-in “Add Link” feature. This is not a free-for-all custom link option, but you can choose from specific link types, such as:

  • Tickets (like event ticket sales)
  • Lead generation forms (collect signups, interest forms, etc.)
  • Live event promotions (promote an upcoming TikTok LIVE event)
  • Product links (via TikTok Shop if your account is eligible)

Important: These are TikTok-native link options. That means you’re linking to tools or features inside TikTok itself—not to external URLs like your department website or event registration page. If you want people to visit an external site (like a CSU page), your bio link is still your best option.

3. Guide people to your bio

Since general clickable links in captions aren’t a thing, the strategy is:

“Check the link in our bio for more info!”
“Sign up at the link in our profile!”
“More details in our bio link.”

And if you can, say it out loud in your video. TikTok users respond well to clear, direct calls to action.

4. Nope, comments don’t work either

Posting a link in the comments?
Still not clickable. Just text.

Why TikTok works this way

TikTok is designed to keep people inside the app, not send them off to other websites mid-scroll. That’s why they limit external link options and encourage in-app engagement (like forms, ticketing, and shopping).

What this means for higher ed accounts

  • For traditional links (application pages, event sign-ups, donations), make sure your bio link is updated regularly.
  • Use the “Add Link” feature where it makes sense—like if you’re collecting leads or promoting a live event.
  • Remember: TikTok is best for sparking interest through storytelling and awareness. Push the deeper engagement (like signing up or applying) through your bio link or other platforms.
  • Keep campaigns focused on what TikTok does best—engagement, entertainment, and community building—then guide viewers to your bio for the next steps.

TL;DR

❌ Captions and comments = no clickable links.
✅ Bio = 1 clickable link.
✅ “Add Link” = works for specific, TikTok-native link types (like tickets and lead forms).
✅ Always tell people where to go (bio link, live events, etc.).