“A lack of response is actually a response. It’s a response that says, ‘We don’t care about you very much’.” - Jay Baer, Social Media Expert
Are brands listening to my tweets? I wasn’t sure. So, I started paying attention. Let’s take a look at what happened when I tweeted 10 times to 10 brands over the past several months.
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
A simple and easy campaign to ring in the new year.
The only thing that stays the same is everything changes. Especially in social. Here's a rundown of the latest things to know.
CSU was the only collegiate team in the United States to open a new football stadium in 2017. #CSUSocial was right there for the ride.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Rethinking the social media strategy for news and information.
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Social media...as a profession. Ahh, yes. It really is the best job in the world. But what IS a career in social?
Everything from creating a profile, to building a following, to strategizing what to tweet.
This Thanksgiving, I was bombarded with questions about my current internship by relatives and friends’ parents. Those questions were then...
Navigating the life of #CSUSocial's intern, Kathleen Keaveny.
Some intriguing new changes are coming to Twitter.
Calling a social media audible during the big rivalry game.
When it comes to social, sometimes you just have to ask for what you want.
Go behind the scenes with #CSUSocial on some of our favorite (and most successful) social media projects in the past year.
Social media is free, but good social media management is not. Effective planning and scheduling can help save you a lot of time!
Tips for determining if emojis are right for your brand, when to use them, where to use them, and when to definitely never use them.
Micro-moments are when we turn to a device – often a smartphone—to take action on whatever we need or want right now.