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Developing a Social Media Strategy for University Presidents

If your university president, dean, or anyone in leadership is interested in starting a Twitter or Instagram account, here are some tips, based on our own rockstar, President McConnell.

End-of-the-Year Content Ideas for Social Media

Before we ring in the new year (and decade), here are some year-end content ideas for social media, including ideas for finals week, commencement and the holidays.

How Social Media Has Changed in the Last 10 Years

This decade brought the rise and fall (RIP Vine) to many social platforms - here's a look at the evolution of social media over the last 10 years.

5 New Social Media Features that will Make Your Life Easier

These new social media tools and features will help free up time and (potentially) money in your budget.

Introducing A New University President on Social Media

Here's how we introduced Colorado State University's 15th president on social media.

8 Reasons Brands Should Care About Social Media Customer Service

“A lack of response is actually a response. It’s a response that says, ‘We don’t care about you very much’.” - Jay Baer, Social Media Expert

10 Tweets to 10 Brands: The Importance of Interacting With Your Audience

Are brands listening to my tweets? I wasn’t sure. So, I started paying attention. Let’s take a look at what happened when I tweeted 10 times to 10 brands over the past several months.

Gracie The Golden: By The Numbers

If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.

Campaign: Countdown to 2018

A simple and easy campaign to ring in the new year.

Social Trends: New & Noteworthy

The only thing that stays the same is everything changes. Especially in social. Here's a rundown of the latest things to know.

CSU Opened a Brand-New Stadium. Here’s How We Made It Social.

CSU was the only collegiate team in the United States to open a new football stadium in 2017. #CSUSocial was right there for the ride.

Mascots on Social Media: Lessons from the Best

If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.