Instagram users more often turn to Stories than Feed in two scenarios: for in-the-moment content and for unfiltered, authentic content.
Nobody cares about your content. That's the harsh truth we must come to accept as modern content creators.
The #CSUSocial team spent weeks planning and strategizing content for the week of finals leading up to and through Commencement weekend.
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
Get out your sharpies, markers, and sketchbooks, it's time to go old school.
Empowering and bold, moody and flat, check out some of 2018's trendiest trends.
Dear Snapchat, New year, same old you. I've come to the realization that some things will never change, and -- to be honest -- I've been spending a lot more time with someone else recently. It's Instagram.
A simple and easy campaign to ring in the new year.
The first photo is like a sketch. The final form is achieved through editing.
The only thing that stays the same is everything changes. Especially in social. Here's a rundown of the latest things to know.
Ben Silberman grew up in Iowa spending free time collecting bugs. Evan Sharp was an architect. Paul Sciarra played in...
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
Rethinking the social media strategy for news and information.
If you've got a smartphone, then you can do Facebook video.
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.