Empowering and bold, moody and flat, check out some of 2018's trendiest trends.
Dear Snapchat, New year, same old you. I've come to the realization that some things will never change, and -- to be honest -- I've been spending a lot more time with someone else recently. It's Instagram.
A simple and easy campaign to ring in the new year.
The only thing that stays the same is everything changes. Especially in social. Here's a rundown of the latest things to know.
The first photo is like a sketch. The final form is achieved through editing.
Ben Silberman grew up in Iowa spending free time collecting bugs. Evan Sharp was an architect. Paul Sciarra played in...
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you've got a smartphone, then you can do Facebook video.
Rethinking the social media strategy for news and information.
Interactive video allows storytellers to deliver long-form narratives while maintaining audience interest.
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
It is time to pass the baton along to the next #CSUSocial intern, so I thought I'd pass on some pointers and advice.
Make your Snapchat stories more relevant and relatable to students... by featuring students.
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.