Tag: social media
From First Photo to Final Form
The first photo is like a sketch. The final form is achieved through editing.
Social Trends: New & Noteworthy
The only thing that stays the same is everything changes. Especially in social. Here's a rundown of the latest things to know.
Top of mind means tip of tongue.
— Jonah BergerTop
Using Pinterest for Higher Education Outreach and Engagement
Ben Silberman grew up in Iowa spending free time collecting bugs. Evan Sharp was an architect. Paul Sciarra played in...
Ordinary people are products of their environment and fit in. Artists transcend their environment and stand out.
— Oliver Gaspirtz
12 Months. 12 Posts. 12 Words or Less.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
Why We Launched CSU News on Facebook
Rethinking the social media strategy for news and information.
Creating Video for Facebook is Easier Than You Think
If you've got a smartphone, then you can do Facebook video.
Inside CSU’s Most Popular Facebook Post
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Kevin’s Walk: By The Numbers
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Why It’s Not a Surprise We Made a Video Surprising Students with Puppies
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
Doubling User Retention With Interactive Video
Interactive video allows storytellers to deliver long-form narratives while maintaining audience interest.
#CSUSocial Intern Life: Pro Tips for the Next #CSUSocial Intern
It is time to pass the baton along to the next #CSUSocial intern, so I thought I'd pass on some pointers and advice.
Snapchat Pro Tip: Let Students Tell Your Story
Make your Snapchat stories more relevant and relatable to students... by featuring students.
Social Analytics: The Cost Of Darkness
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
We have two ears and one tongue so that we would listen more and talk less.
— Diogenes
#CSUSocial Intern Life: Education Beyond Graduation
Despite not knowing where I will be in a month, I do know what my hopes I have for myself.
There are no traffic jams along the extra mile.
— Roger Staubach
FOMO & Dopamine: Why Facebook Live Is Thriving
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.