The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
Interactive video allows storytellers to deliver long-form narratives while maintaining audience interest.
It is time to pass the baton along to the next #CSUSocial intern, so I thought I'd pass on some pointers and advice.
Make your Snapchat stories more relevant and relatable to students... by featuring students.
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
Despite not knowing where I will be in a month, I do know what my hopes I have for myself.
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
Let's get you talking like a social media Ninja.
As my last semester at CSU began, I was met with excitement and uncertainty. For the first time, in a...
TLDR version: 1.) I am old 2.) Earthy colors 3.) Simple design 4.) Video, video, video
Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.
For my New Year’s Social Resolution, I want to dive deeper into the world of social media data analytics. Social...
This Thanksgiving, I was bombarded with questions about my current internship by relatives and friends’ parents. Those questions were then...
To reach the millennial generation, we — as content creators — must embrace the inward/outward juxtaposition of empathy and authenticity.
Navigating the life of #CSUSocial's intern, Kathleen Keaveny.
Until recently, I’d only ever been on one side of the social media job interview: the hot seat. The toe-tapping,...