Instagram users more often turn to Stories than Feed in two scenarios: for in-the-moment content and for unfiltered, authentic content.
Tag: social media
Make Art, Not Content
Nobody cares about your content. That's the harsh truth we must come to accept as modern content creators.
Tassel Turning Time: Social Media for Commencement
The #CSUSocial team spent weeks planning and strategizing content for the week of finals leading up to and through Commencement weekend.
UGC: Content Of The People, By The People, For The People
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
Creating Stop-Motion Illustrations for Social Media
Get out your sharpies, markers, and sketchbooks, it's time to go old school.
Design, Color and Social Trends for 2018
Empowering and bold, moody and flat, check out some of 2018's trendiest trends.
RIP Snapchat, Instagram Reigns Supreme
Dear Snapchat, New year, same old you. I've come to the realization that some things will never change, and -- to be honest -- I've been spending a lot more time with someone else recently. It's Instagram.
Campaign: Countdown to 2018
A simple and easy campaign to ring in the new year.
The only thing that is constant is change.
— Heraclitus
From First Photo to Final Form
The first photo is like a sketch. The final form is achieved through editing.
Social Trends: New & Noteworthy
The only thing that stays the same is everything changes. Especially in social. Here's a rundown of the latest things to know.
Top of mind means tip of tongue.
— Jonah BergerTop
Using Pinterest for Higher Education Outreach and Engagement
Ben Silberman grew up in Iowa spending free time collecting bugs. Evan Sharp was an architect. Paul Sciarra played in...
Ordinary people are products of their environment and fit in. Artists transcend their environment and stand out.
— Oliver Gaspirtz
12 Months. 12 Posts. 12 Words or Less.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
Why We Launched CSU News on Facebook
Rethinking the social media strategy for news and information.
Creating Video for Facebook is Easier Than You Think
If you've got a smartphone, then you can do Facebook video.
Inside CSU’s Most Popular Facebook Post
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Kevin’s Walk: By The Numbers
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Why It’s Not a Surprise We Made a Video Surprising Students with Puppies
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.