If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.