Pinterest

Using Pinterest for Higher Education Outreach and Engagement

Ben Silberman grew up in Iowa spending free time collecting bugs. Evan Sharp was an architect. Paul Sciarra played in a country-western band. Joining forces in 2010, these three men who have studied at Yale, the University of Chicago and Columbia founded Pinterest, which has quickly risen to become the third most popular social network […]

Building a Pinterest Content Strategy

In my first Pinterest blog, I shared Colorado State’s rationale for reaching our fans on Pinterest. Let’s talk about what makes a great content strategy. What’s the goal? We developed our content strategy for Pinterest over a few years; it’s really still developing. As a result, the overall goal changes as time goes on. Initially, my […]

Why Pinterest?

I love being the campus Pinterest queen; I’m just saying that the crown is heavier than you think. No one ever believes it, but it’s not all spirit manicures and tailgate recipes. There are some definite downsides: No one remembers any other aspect of your job. Now you are only the Pinterest Queen. Forever. And […]