Four engagement techniques that generated more than 11,000 reactions, 2,000 shares and 1,200 comments in a two-week period.
#SummerCamp is a month-long series (one day a week for four weeks) for #CSUSocial to grow as a team, evaluate efforts from the previous year, strategize for the coming year, and it’s a good excuse to have fun together.
The #CSUSocial team spent weeks planning and strategizing content for the week of finals leading up to and through Commencement weekend.
Social and digital media professionals are on the front lines of building authentic and organic relationships with our customers.
Facebook is stressing the importance of publishers focusing on sharing meaningful, informative, accurate and authentic stories that ignite conversations.
Facebook announced that it would dramatically cut back the influence of brand and publisher pages within the News Feed. Here's why I am not in a complete freak out zone.
A simple and easy campaign to ring in the new year.
It's not cool when a spammer tags itself in more than 25 Facebook posts over the past year.
CSU's top five most liked Instagram photos of ALL TIME were posted within the first six weeks of classes the fall 2017 semester.
CSU was the only collegiate team in the United States to open a new football stadium in 2017. #CSUSocial was right there for the ride.
Rethinking the social media strategy for news and information.
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
As is the custom in the beginning of January, I’ve been reflecting upon this past year and thinking about where I want to challenge myself in 2017. What will I resolve to do in the coming year?
We’ve all been there. As social media professionals for brands, there are days when you find yourself in a content drought.
From a snappy headline to a custom URL and a strong summary, a fully optimized LinkedIn profile is a thing of beauty.
Tips for maintaining an editorial calendar and daily content flow.
Yes, being on CSU’s social media team is as fun as it looks. But it’s also serious business being part of a group that has been recognized globally for its creative, engaging and impactful work.
Calling a social media audible during the big rivalry game.
Go behind the scenes with #CSUSocial on some of our favorite (and most successful) social media projects in the past year.
Commencement is the crown jewel of the college experience. Here are six ways to make the most of social content during graduation weekend.