Three social media trends stand out as having potential for meaningful impact in the higher education communication space.
An unexpected perk of working in higher education social media is the HESM community.
Social media video storytelling can be used to invite, feature, inspire, explain, announce, entertain, show… and the list goes on and on.
It’s been a long time since I’ve been excited about Facebook. A really long time. But times, they are a changing. I’m happy to say that I’m a big fan of Facebook’s fan badges for Pages.
There is plenty of room to experiment with Instagram Stories.
Here's how we introduced Colorado State University's 15th president on social media.
Do your social media account need a quick refresh? We've got you covered.
Ways to make social media channels inclusive.
Four engagement techniques that generated more than 11,000 reactions, 2,000 shares and 1,200 comments in a two-week period.
#SummerCamp is a month-long series (one day a week for four weeks) for #CSUSocial to grow as a team, evaluate efforts from the previous year, strategize for the coming year, and it’s a good excuse to have fun together.
The #CSUSocial team spent weeks planning and strategizing content for the week of finals leading up to and through Commencement weekend.
Social and digital media professionals are on the front lines of building authentic and organic relationships with our customers.
Facebook is stressing the importance of publishers focusing on sharing meaningful, informative, accurate and authentic stories that ignite conversations.
Facebook announced that it would dramatically cut back the influence of brand and publisher pages within the News Feed. Here's why I am not in a complete freak out zone.
A simple and easy campaign to ring in the new year.
It's not cool when a spammer tags itself in more than 25 Facebook posts over the past year.
CSU's top five most liked Instagram photos of ALL TIME were posted within the first six weeks of classes the fall 2017 semester.
CSU was the only collegiate team in the United States to open a new football stadium in 2017. #CSUSocial was right there for the ride.
Rethinking the social media strategy for news and information.
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.