An unexpected perk of working in higher education social media is the HESM community.
Understanding some of the terms that you are likely to see in most Google Analytics reports.
Social media video storytelling can be used to invite, feature, inspire, explain, announce, entertain, show… and the list goes on and on.
It’s been a long time since I’ve been excited about Facebook. A really long time. But times, they are a changing. I’m happy to say that I’m a big fan of Facebook’s fan badges for Pages.
People interact with the content they love. Here's how to identify and leverage your all-stars for all current and potential fans.
There is plenty of room to experiment with Instagram Stories.
Research, travel tips, alumni engagement and more. All in Washington, D.C.
Here's how we introduced Colorado State University's 15th president on social media.
Here's how and why your institution should be on LinkedIn.
For many prospective students, their final college decision is based on one major factor — which institution made them feel most at home.
Three trends with potential for meaningful impact in higher ed social/digital communication.
Ways to make social media channels inclusive.
Four engagement techniques that generated more than 11,000 reactions, 2,000 shares and 1,200 comments in a two-week period.
The CSU Alumni Association has always depended on student interns to develop and post content across all of its platforms, and not just because staff lack the bandwidth to keep up with it all.
#SummerCamp is a month-long series (one day a week for four weeks) for #CSUSocial to grow as a team, evaluate efforts from the previous year, strategize for the coming year, and it’s a good excuse to have fun together.
The #CSUSocial team spent weeks planning and strategizing content for the week of finals leading up to and through Commencement weekend.
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
A simple and easy campaign to ring in the new year.
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.