An unexpected perk of working in higher education social media is the HESM community.
Tag: higher ed social media
Understand Commonly Used Google Analytics Terms
Understanding some of the terms that you are likely to see in most Google Analytics reports.
Social Media Storytelling: 7 Types of Video Storytelling for Social Media
Social media video storytelling can be used to invite, feature, inspire, explain, announce, entertain, show… and the list goes on and on.
Facebook Page Badges and Top Fans
It’s been a long time since I’ve been excited about Facebook. A really long time. But times, they are a changing. I’m happy to say that I’m a big fan of Facebook’s fan badges for Pages.
How to Leverage Your All-Stars on Social Media
People interact with the content they love. Here's how to identify and leverage your all-stars for all current and potential fans.
10 Ideas for Instagram Stories
There is plenty of room to experiment with Instagram Stories.
Tips for Live Social Media Coverage of Events: Washington, D.C. Edition
Research, travel tips, alumni engagement and more. All in Washington, D.C.
Introducing A New University President on Social Media
Here's how we introduced Colorado State University's 15th president on social media.
How to Create a LinkedIn University Page
Here's how and why your institution should be on LinkedIn.
Why You Should Embrace Vlogging In 2019
For many prospective students, their final college decision is based on one major factor — which institution made them feel most at home.
3 Social Media Trends for 2019 and What They Mean for Higher Ed
Three trends with potential for meaningful impact in higher ed social/digital communication.
10 Ways to Make Social Media Channels More Inclusive
Ways to make social media channels inclusive.
4 Ways to Boost Facebook Engagement
Four engagement techniques that generated more than 11,000 reactions, 2,000 shares and 1,200 comments in a two-week period.
Trust Your Students
The CSU Alumni Association has always depended on student interns to develop and post content across all of its platforms, and not just because staff lack the bandwidth to keep up with it all.
#SummerCamp: Rethinking Your Summertime Planning Retreat
#SummerCamp is a month-long series (one day a week for four weeks) for #CSUSocial to grow as a team, evaluate efforts from the previous year, strategize for the coming year, and it’s a good excuse to have fun together.
Tassel Turning Time: Social Media for Commencement
The #CSUSocial team spent weeks planning and strategizing content for the week of finals leading up to and through Commencement weekend.
Gracie The Golden: By The Numbers
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
Campaign: Countdown to 2018
A simple and easy campaign to ring in the new year.
Top of mind means tip of tongue.
— Jonah BergerTop
FOMO & Dopamine: Why Facebook Live Is Thriving
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.