fort collins

2019 Denver Digital Summit: 3 Key Takeaways

The Digital Summit delivers 75+ in-depth digital marketing sessions & workshops to keep you at the forefront of the digital world. Our team attended the two-day conference in Denver, and these themes are the key takeaways from the sessions I was able to attend.

2019 Commencement Wrap-Up

Another commencement season has come and gone. As always, time of year presents many opportunities to create content that celebrates such an exciting time in the lives of our graduating Rams. Here’s a wrap-up of coverage from our team. Honoring Our Outstanding Grads Each semester, our Public Relations team does an incredible job of telling […]

FOMO & Dopamine: Why Facebook Live Is Thriving

We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.

7 Social Media Job Interview Questions

Until recently, I’d only ever been on one side of the social media job interview: the hot seat. The toe-tapping, anxious side. But the other day I had an opportunity to join the other side, and I gained a newfound appreciation for social media by analyzing its nature from the opposite end of the spectrum. […]

Instagram From Scratch

I knew the college needed Instagram, and I’d known it for a while. It’s a great tool to connect with current and prospective students (think recruitment), and it’s gotten to be an expected piece of any well-rounded social media strategy.

Listen, Explore, Learn.

Dear 2015, You were good to me. You gave me many laughs and many memories. You challenged me, and sometimes I didn’t like you very much. You made me do things I wasn’t comfortable doing. You took people from me and gave me others. You introduced me to firsts and hopefully some lasts. Most of […]

10 Things We Learned Despite Losing the #MyTopCollege Campaign

The Forbes #MyTopCollege campaign set out with one goal in mind: To have students across the U.S. show — and tell — the world why their school deserved to be named a #MyTopCollege winner. So we set out to do just that. To tell the world why Colorado State University is undoubtedly the best. And […]