If you read the title of this blog and thought to yourself, “Why would it not be a good idea...
Four engagement techniques that generated more than 11,000 reactions, 2,000 shares and 1,200 comments in a two-week period.
Here are Facebook's updates from August that publishers should know about.
Until yesterday, I was planning to blog about a video I produced that shares the story of one insanely talented veterinarian,...
Teamwork makes the dream work.
Many of us have been tasked to make science social, something that’s easier said than done.
Facebook is stressing the importance of publishers focusing on sharing meaningful, informative, accurate and authentic stories that ignite conversations.
I tried out Switcher Studio for three Facebook Live videos. Here's what I learned.
If you're wondering how to optimize your content for the new changes, here are a few thoughts.
Facebook announced that it would dramatically cut back the influence of brand and publisher pages within the News Feed. Here's why I am not in a complete freak out zone.
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
Gracie took over the Internet on November 7, 2017. Here's my theory on why it went viral.
A simple and easy campaign to ring in the new year.
It's not cool when a spammer tags itself in more than 25 Facebook posts over the past year.
Responding to negative reviews is sensitive. Here's what we do.
Facebook no longer allows pages to edit link displays. But we've found a trick around it.
I was a freshman trying to make a name for myself.
It's not a new idea, but it's incredibly engaging.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.