If you're wondering how to optimize your content for the new changes, here are a few thoughts.
Facebook announced that it would dramatically cut back the influence of brand and publisher pages within the News Feed. Here's why I am not in a complete freak out zone.
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
Gracie took over the Internet on November 7, 2017. Here's my theory on why it went viral.
A simple and easy campaign to ring in the new year.
It's not cool when a spammer tags itself in more than 25 Facebook posts over the past year.
Responding to negative reviews is sensitive. Here's what we do.
Facebook no longer allows pages to edit link displays. But we've found a trick around it.
I was a freshman trying to make a name for myself.
It's not a new idea, but it's incredibly engaging.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you've got a smartphone, then you can do Facebook video.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Rethinking the social media strategy for news and information.
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Social media...as a profession. Ahh, yes. It really is the best job in the world. But what IS a career in social?
It's the small wins in life.