You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Rethinking the social media strategy for news and information.
If you've got a smartphone, then you can do Facebook video.
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
Social media...as a profession. Ahh, yes. It really is the best job in the world. But what IS a career in social?
It's the small wins in life.
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
Why they worked: Tips and examples for creating engaging videos for Facebook.
This Thanksgiving, I was bombarded with questions about my current internship by relatives and friends’ parents. Those questions were then...
Yes, we made our football team eat disgusting jelly beans. And yes, it was hilarious. Here's how we made it happen.
Navigating the life of #CSUSocial's intern, Kathleen Keaveny.
Calling a social media audible during the big rivalry game.
When it comes to social, sometimes you just have to ask for what you want.
Different social media content ideas for the summer slowdown.
Go behind the scenes with #CSUSocial on some of our favorite (and most successful) social media projects in the past year.
Commencement is a special time of year for us, and we aim to treat it as such. #CSUSocial takes...