You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
Tag: facebook
Mascots on Social Media: Lessons from the Best
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Why We Launched CSU News on Facebook
Rethinking the social media strategy for news and information.
Creating Video for Facebook is Easier Than You Think
If you've got a smartphone, then you can do Facebook video.
Graduation Creative Collection That Helped #CSUSocial Reach 6.5M on Facebook
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Inside CSU’s Most Popular Facebook Post
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Kevin’s Walk: By The Numbers
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Why It’s Not a Surprise We Made a Video Surprising Students with Puppies
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
The Difference Between Using Social Media for Yourself vs. For A Brand
Social media...as a profession. Ahh, yes. It really is the best job in the world. But what IS a career in social?
Quick Facebook Hacks that Might Make Your Life a Little Easier
It's the small wins in life.
FOMO & Dopamine: Why Facebook Live Is Thriving
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
#CSUSocial’s Top 10 Facebook Videos (And Why They Worked)
Why they worked: Tips and examples for creating engaging videos for Facebook.
#CSUSocial Intern Life: Career Conversations
This Thanksgiving, I was bombarded with questions about my current internship by relatives and friends’ parents. Those questions were then...
Going Viral: The Making of BeanBoozled
Yes, we made our football team eat disgusting jelly beans. And yes, it was hilarious. Here's how we made it happen.
#CSUSocial Intern Life: 4 Lessons In My First 4 Weeks
Navigating the life of #CSUSocial's intern, Kathleen Keaveny.
Staying Stalwart: Social Strategy for the Ultimate Rivalry Game
Calling a social media audible during the big rivalry game.
Growing Your Social Audience: Ask and You Shall Receive
When it comes to social, sometimes you just have to ask for what you want.
5 Ways to Beat the Summer Slowdown on Facebook
Different social media content ideas for the summer slowdown.
Behind the Scenes with CSU Social
Go behind the scenes with #CSUSocial on some of our favorite (and most successful) social media projects in the past year.
5 Things We Learned from the Making of ‘Dear Ram’
Commencement is a special time of year for us, and we aim to treat it as such. #CSUSocial takes...