It's important to understand the meaning behind the numbers before you can make sense of the data.
We thought we were using Facebook as a product for connecting and building communities. In reality, the product has always been us.
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
So you’ve been tasked with quantifying the relationships, influence, and engagement of your organization but don’t know where to begin. Here’s a social media analytics starter kit to get you started.