You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Rethinking the social media strategy for news and information.
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
Make your Snapchat stories more relevant and relatable to students... by featuring students.
Social media...as a profession. Ahh, yes. It really is the best job in the world. But what IS a career in social?
As is the custom in the beginning of January, I’ve been reflecting upon this past year and thinking about where I want to challenge myself in 2017. What will I resolve to do in the coming year?
For my New Year’s Social Resolution, I want to dive deeper into the world of social media data analytics. Social...
To listen deeply, share meaningfully, and build community. That's our mission.
Why they worked: Tips and examples for creating engaging videos for Facebook.
We’ve all been there. As social media professionals for brands, there are days when you find yourself in a content drought.
This Thanksgiving, I was bombarded with questions about my current internship by relatives and friends’ parents. Those questions were then...
Yes, we made our football team eat disgusting jelly beans. And yes, it was hilarious. Here's how we made it happen.
How to make an overhead recipe video when you're not Martha Stewart.
From a snappy headline to a custom URL and a strong summary, a fully optimized LinkedIn profile is a thing of beauty.
Tips for maintaining an editorial calendar and daily content flow.
Yes, being on CSU’s social media team is as fun as it looks. But it’s also serious business being part of a group that has been recognized globally for its creative, engaging and impactful work.
The ultimate list of photo/video equipment we use to create digital assets for CSU's social media channels.