I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
It's not cool when a spammer tags itself in more than 25 Facebook posts over the past year.
Responding to negative reviews is sensitive. Here's what we do.
How Colorado State University approaches Snapchat Takeovers
CSU's top five most liked Instagram photos of ALL TIME were posted within the first six weeks of classes the fall 2017 semester.
CSU was the only collegiate team in the United States to open a new football stadium in 2017. #CSUSocial was right there for the ride.
Facebook no longer allows pages to edit link displays. But we've found a trick around it.
I was a freshman trying to make a name for myself.
It's not a new idea, but it's incredibly engaging.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Rethinking the social media strategy for news and information.
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
Make your Snapchat stories more relevant and relatable to students... by featuring students.
Social media...as a profession. Ahh, yes. It really is the best job in the world. But what IS a career in social?
As is the custom in the beginning of January, I’ve been reflecting upon this past year and thinking about where I want to challenge myself in 2017. What will I resolve to do in the coming year?