Three social media trends stand out as having potential for meaningful impact in the higher education communication space.
If your university president, dean, or anyone in leadership is interested in starting a Twitter or Instagram account, here are some tips, based on our own rockstar, President McConnell.
With the start of a new year, it’s time to reflect on what worked last year and adjust strategy going...
It’s been a decade of firsts, growth, successes, viral sensations, tough moments, milestones and more.
This decade brought the rise and fall (RIP Vine) to many social platforms - here's a look at the evolution of social media over the last 10 years.
If you’re looking for a simple way to create cost-effective, engaging Instagram Stories in a short amount of time, look no further than Adobe Spark Post.
First impressions mean everything – especially when it comes to your Instagram feed. Developing a consistent theme can deliver so much value for your brand, whether you’re wanting to increase followers, engagement or set yourself apart from competitors, you can do so by being intentional with your feed.
Social media video storytelling can be used to invite, feature, inspire, explain, announce, entertain, show… and the list goes on and on.
These new social media tools and features will help free up time and (potentially) money in your budget.
It’s been a long time since I’ve been excited about Facebook. A really long time. But times, they are a changing. I’m happy to say that I’m a big fan of Facebook’s fan badges for Pages.
People interact with the content they love. Here's how to identify and leverage your all-stars for all current and potential fans.
There is plenty of room to experiment with Instagram Stories.
Research, travel tips, alumni engagement and more. All in Washington, D.C.
Here's how we introduced Colorado State University's 15th president on social media.
The Digital Summit delivers 75+ in-depth digital marketing sessions & workshops to keep you at the forefront of the digital world. Our team attended the two-day conference in Denver, and these themes are the key takeaways from the sessions I was able to attend.
Here's how and why your institution should be on LinkedIn.
Strategic planning season is here. This time of year provides great opportunity to set yourself and your brand up for success – with the right mindset and tools.
Tips on how to use tags on YouTube to make your content more discoverable.
5 bits of advice as I leave my post as the Assistant Director of Social and Digital Media at Colorado State.
This video featured more than 30 women and was filmed in a week. Here's how we did it.